CUSTOMER GROUP CELIACS AND SOCIAL RESPONSIBILITY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F13%3A63651" target="_blank" >RIV/60460709:41110/13:63651 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

CUSTOMER GROUP CELIACS AND SOCIAL RESPONSIBILITY

Popis výsledku v původním jazyce

Diseases of intestine that is not able to cope with the protein gluten, or gluten, is the most commonly known under the term celiac disease or a gluten allergy or dermatitis During. In essence, a chronic autoimmune disease of the intestine mucosa and requires the diet foods that contain gluten or only in small concentrations. Gluten is yet part of series of common foods, such as wheat or rye flour. At risk are individuals who can generate greater amounts of antibodies against enzymes and proteins that are part of gluten. Social responsibility of internal trade business units as market players to a final consumer, including consumers with gluten-free diet should be a priority for their business because a final consumer consumes products and services ofcompanies and he creates conditions for further reproduction process throughout the logistics chain from agricultural production to a seller.

Název v anglickém jazyce

CUSTOMER GROUP CELIACS AND SOCIAL RESPONSIBILITY

Popis výsledku anglicky

Diseases of intestine that is not able to cope with the protein gluten, or gluten, is the most commonly known under the term celiac disease or a gluten allergy or dermatitis During. In essence, a chronic autoimmune disease of the intestine mucosa and requires the diet foods that contain gluten or only in small concentrations. Gluten is yet part of series of common foods, such as wheat or rye flour. At risk are individuals who can generate greater amounts of antibodies against enzymes and proteins that are part of gluten. Social responsibility of internal trade business units as market players to a final consumer, including consumers with gluten-free diet should be a priority for their business because a final consumer consumes products and services ofcompanies and he creates conditions for further reproduction process throughout the logistics chain from agricultural production to a seller.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY

ISBN

978-80-8105-546-1

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

411-422

Název nakladatele

University of Ss. Cyril and Methodius in Trnava

Místo vydání

Trnava - Sk

Místo konání akce

Smolenice - Sk

Datum konání akce

4. 11. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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