Gamification in marketing communication course: A fictitious products promotion at virtual market
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A%230000111" target="_blank" >RIV/60460709:41110/14:#0000111 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/60460709:41110/14:70302
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Gamification in marketing communication course: A fictitious products promotion at virtual market
Popis výsledku v původním jazyce
In the course of Marketing Communication for graduate students in the 1st year of MSc. study at Faculty of Economics and Management at Czech University of Life Sciences Prague we teach the principles of promotion via blended and experiential learning. During this course students devise the fictitious products and have to communicate it on non-real or better say virtual market. To promote their fictitious product they create press release, advertising in the form of story board, sales promotion proposal,and the way of personal selling. All these proposals make a complex mix of product´s promotion. With this promotion mix students enter the virtual market, where they compete amongst other students and their products´ promotion. The paper subscribes theorganisation of the whole semester (fictitious product proposing, producing of promotion mix, and virtual market competing), explains the intended teaching purposes, reveals the gamification principle, and discusses the educational benefi
Název v anglickém jazyce
Gamification in marketing communication course: A fictitious products promotion at virtual market
Popis výsledku anglicky
In the course of Marketing Communication for graduate students in the 1st year of MSc. study at Faculty of Economics and Management at Czech University of Life Sciences Prague we teach the principles of promotion via blended and experiential learning. During this course students devise the fictitious products and have to communicate it on non-real or better say virtual market. To promote their fictitious product they create press release, advertising in the form of story board, sales promotion proposal,and the way of personal selling. All these proposals make a complex mix of product´s promotion. With this promotion mix students enter the virtual market, where they compete amongst other students and their products´ promotion. The paper subscribes theorganisation of the whole semester (fictitious product proposing, producing of promotion mix, and virtual market competing), explains the intended teaching purposes, reveals the gamification principle, and discusses the educational benefi
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2014
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
7th International Conference of Education, Research and Innovation (ICERI)
ISBN
978-84-617-2484-0
ISSN
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e-ISSN
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Počet stran výsledku
6
Strana od-do
5206-5211
Název nakladatele
7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION
Místo vydání
Seville, SPAIN
Místo konání akce
Seville, SPAIN
Datum konání akce
17. 11. 2014
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000367082905037