Encourage them to learn: Case Study of Fictitious Product and Virtual Market in Marketing Communications Degree Course

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79666" target="_blank" >RIV/60460709:41110/19:79666 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.eriesjournal.com/index.php/eries/article/view/205/177" target="_blank" >https://www.eriesjournal.com/index.php/eries/article/view/205/177</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7160/eriesj.2019.120301" target="_blank" >10.7160/eriesj.2019.120301</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Encourage them to learn: Case Study of Fictitious Product and Virtual Market in Marketing Communications Degree Course

Popis výsledku v původním jazyce

At the Faculty of Economics and Management at the Czech University of Life Sciences Prague (CULS Prague) a wide range of marketing courses are taught, covering many aspects of marketing theory. The curriculum of the majority of marketing courses consists of case studies and project work in teams. The students in their MSc. studies have five marketing subjects in total, and work with different teachers, though the same teaching approach and design (project teaching) is used. In this article, we present the results of a new design for the Marketing Communications course. In this case, students are engaged in designing a real package for a fictitious product, and to enter a virtual market using a wide range of promotional tools. The students then debrief the entire experience as consumers in that virtual market. The course uses a mix of traditional and contemporary teaching techniques in the field of marketing communications. It can be used in traditional or blended learning or adapted for online course

Název v anglickém jazyce

Encourage them to learn: Case Study of Fictitious Product and Virtual Market in Marketing Communications Degree Course

Popis výsledku anglicky

At the Faculty of Economics and Management at the Czech University of Life Sciences Prague (CULS Prague) a wide range of marketing courses are taught, covering many aspects of marketing theory. The curriculum of the majority of marketing courses consists of case studies and project work in teams. The students in their MSc. studies have five marketing subjects in total, and work with different teachers, though the same teaching approach and design (project teaching) is used. In this article, we present the results of a new design for the Marketing Communications course. In this case, students are engaged in designing a real package for a fictitious product, and to enter a virtual market using a wide range of promotional tools. The students then debrief the entire experience as consumers in that virtual market. The course uses a mix of traditional and contemporary teaching techniques in the field of marketing communications. It can be used in traditional or blended learning or adapted for online course

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal on Efficiency and Responsibility in Education and Science

ISSN

2336-2375

e-ISSN

1803-1617

Svazek periodika

12

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

66-74

Kód UT WoS článku

000489101400002

EID výsledku v databázi Scopus

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