Innovation in the internal trade as a determinant of changes of purchasing behavior of consumers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A69340" target="_blank" >RIV/60460709:41110/14:69340 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Innovation in the internal trade as a determinant of changes of purchasing behavior of consumers

Popis výsledku v původním jazyce

Processes of globalization and the CZ EU accession influenced the external environment of the life of society and a gradual, though very slow and differential change in the determinants of consumer behavior occurred. Individual customer groups enter themarket with still usually higher requirements, which are determined by life experience, work habits, financial situation, but also a certain medical condition or predisposition or family traditions, etc. The decision-making process when purchasing goodsand services is influenced by innovations in manufacturing, distribution, purchase, sale or postponement of products. Young people are entering the market with extensive application of modern technologies, customers with certain medical restrictions withconcern about the availability of goods and services, seniors mostly with greater caution and skepticism to changes when deciding whether to buy or not to buy. This paper addresses the question to what extent the "explosion" of innovatio

Název v anglickém jazyce

Innovation in the internal trade as a determinant of changes of purchasing behavior of consumers

Popis výsledku anglicky

Processes of globalization and the CZ EU accession influenced the external environment of the life of society and a gradual, though very slow and differential change in the determinants of consumer behavior occurred. Individual customer groups enter themarket with still usually higher requirements, which are determined by life experience, work habits, financial situation, but also a certain medical condition or predisposition or family traditions, etc. The decision-making process when purchasing goodsand services is influenced by innovations in manufacturing, distribution, purchase, sale or postponement of products. Young people are entering the market with extensive application of modern technologies, customers with certain medical restrictions withconcern about the availability of goods and services, seniors mostly with greater caution and skepticism to changes when deciding whether to buy or not to buy. This paper addresses the question to what extent the "explosion" of innovatio

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Scientific Conference on Marketing Identity: Explosion of Innovations

ISBN

978-80-8105-666-6

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

173-182

Název nakladatele

UNIV SS CYRIL & METHODIUS TRNAVA-UCM TRNAVA, FAC MASS MEDIA COMMUNICATION, NAM J HERDU 2 917 01, TRNAVA, SLOVAK REPUBLIC 2012, SLOVAKIA

Místo vydání

Trnava

Místo konání akce

Smolenice

Datum konání akce

4. 11. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000358899600012