Changing of Consumer Preferences in Relation with the Growth of Welfare of the Population

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Changing of Consumer Preferences in Relation with the Growth of Welfare of the Population

Popis výsledku v původním jazyce

A change in consumer preferences in choices of food products can be observed in the Czech Republic and also globally around the world. This change is manifested in the consumers moving from buying lower quality food towards more quality products. The cause of this phenomena is the current economic growth in the country, which is subsequently manifested in the growth of the average income. In 2015, economic growth in the CR reached 4,3%. This means that compared to the same period of 2015 it has grown by 4,4%, which in real terms, after subtracting inflation, means 3,9 %. In economic theory, this development can be expressed using the ordinal approach by the change of the consumer optimum. The aim of the paper is to express this change in consumer behaviour according to the model of consumer choice in the ordinal approach, by the demand for better quality food products as seen in the case of sales of domestically produced wine. This is also reflected in the business of Czech wine producers. The Znoví

Název v anglickém jazyce

Changing of Consumer Preferences in Relation with the Growth of Welfare of the Population

Popis výsledku anglicky

A change in consumer preferences in choices of food products can be observed in the Czech Republic and also globally around the world. This change is manifested in the consumers moving from buying lower quality food towards more quality products. The cause of this phenomena is the current economic growth in the country, which is subsequently manifested in the growth of the average income. In 2015, economic growth in the CR reached 4,3%. This means that compared to the same period of 2015 it has grown by 4,4%, which in real terms, after subtracting inflation, means 3,9 %. In economic theory, this development can be expressed using the ordinal approach by the change of the consumer optimum. The aim of the paper is to express this change in consumer behaviour according to the model of consumer choice in the ordinal approach, by the demand for better quality food products as seen in the case of sales of domestically produced wine. This is also reflected in the business of Czech wine producers. The Znoví

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

GLOBALIZATION AND IT S SOCIO-ECONOMIC CONSEQUENCES

ISBN

978-80-8154-191-9

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

2099-2107

Název nakladatele

Žilinská univerzita v Žiline

Místo vydání

Žilina

Místo konání akce

Rajecké Teplice

Datum konání akce

5. 10. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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