REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS

Popis výsledku v původním jazyce

The development and retention of possible profitable customer relationships are crucial factors for the economics performance of today European agriculture. Companies from food and agriculture sectors very often need to be concerned with the future revenue, and also profit flows associated with the continuing satisfaction retention of their key customers. The agriculture businesses that do not recognize the empirical rules overspend in marketing to hold very low profitable ( or unprofitable) clients and do not invest enough effort to keeping high-profitable clients. The objective is to find dynamic operating conditions for the best possible settings of the 4C agriculture marketing mix. The 4C concept is an alternative to the marketing mix 4P. While the 4P marketing mix regarding business mix, then 4C is from a customer perspective.

Název v anglickém jazyce

REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS

Popis výsledku anglicky

The development and retention of possible profitable customer relationships are crucial factors for the economics performance of today European agriculture. Companies from food and agriculture sectors very often need to be concerned with the future revenue, and also profit flows associated with the continuing satisfaction retention of their key customers. The agriculture businesses that do not recognize the empirical rules overspend in marketing to hold very low profitable ( or unprofitable) clients and do not invest enough effort to keeping high-profitable clients. The objective is to find dynamic operating conditions for the best possible settings of the 4C agriculture marketing mix. The 4C concept is an alternative to the marketing mix 4P. While the 4P marketing mix regarding business mix, then 4C is from a customer perspective.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

AGRARIAN PERSPECTIVES XXVI: COMPETITIVENESS OF EUROPEAN AGRICULTURE AND FOOD SECTORS

ISBN

978-80-213-2787-0

ISSN

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e-ISSN

2464-4781

Počet stran výsledku

6

Strana od-do

198-203

Název nakladatele

CULS Prague, Fac Econ and Management, Dept Management, Prague, Czech Republic.

Místo vydání

Praha

Místo konání akce

Prague

Datum konání akce

13. 9. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000417392400026