Customer Experience with Organic Food: Global View
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A78084" target="_blank" >RIV/60460709:41110/18:78084 - isvavai.cz</a>
Výsledek na webu
<a href="http://ejfa.me/index.php/journal/article/view/1856" target="_blank" >http://ejfa.me/index.php/journal/article/view/1856</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.9755/ejfa.2018.v30.i11.1856" target="_blank" >10.9755/ejfa.2018.v30.i11.1856</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Customer Experience with Organic Food: Global View
Popis výsledku v původním jazyce
In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon, social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas healthy, vegan, and clean food. The sentiment analysis revealed three dominant areas related to the organicfood hashtag feelings, taste, and appearance. Cluster analysis extracted
Název v anglickém jazyce
Customer Experience with Organic Food: Global View
Popis výsledku anglicky
In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon, social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas healthy, vegan, and clean food. The sentiment analysis revealed three dominant areas related to the organicfood hashtag feelings, taste, and appearance. Cluster analysis extracted
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Emirates Journal of Food and Agriculture
ISSN
2079-052X
e-ISSN
2079-0538
Svazek periodika
30
Číslo periodika v rámci svazku
11
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
9
Strana od-do
918-926
Kód UT WoS článku
000458211900002
EID výsledku v databázi Scopus
2-s2.0-85060877847