MARKETING SUPPORT FOR LOCAL PRODUCERS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79658" target="_blank" >RIV/60460709:41110/19:79658 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MARKETING SUPPORT FOR LOCAL PRODUCERS

Popis výsledku v původním jazyce

Local producers use regional branding to inform customers about the origin of their products. The main aim of local product branding is to raise the profile of traditional regions (known, for instance, for their unspoilt nature, healthy environment, folk traditions) and to make the most of their socio-economic advantages to benefit their inhabitants, particularly traders, small and medium-sized enterprises. These brands cover the whole of the Czech Republic and are based on similar principles, e.g. certification criteria or a labelling system that is the responsibility of the coordinator1 . One advantage of regional brands is their form of common promotion, which also includes presentations on the internet. The aim of this work is to evaluate marketing support for local producers in the Czech Republic (holders of a regional brand certificate) provided by coordinators and to identify the links between local action groups and the regional brand that comes under their territorial competence.

Název v anglickém jazyce

MARKETING SUPPORT FOR LOCAL PRODUCERS

Popis výsledku anglicky

Local producers use regional branding to inform customers about the origin of their products. The main aim of local product branding is to raise the profile of traditional regions (known, for instance, for their unspoilt nature, healthy environment, folk traditions) and to make the most of their socio-economic advantages to benefit their inhabitants, particularly traders, small and medium-sized enterprises. These brands cover the whole of the Czech Republic and are based on similar principles, e.g. certification criteria or a labelling system that is the responsibility of the coordinator1 . One advantage of regional brands is their form of common promotion, which also includes presentations on the internet. The aim of this work is to evaluate marketing support for local producers in the Czech Republic (holders of a regional brand certificate) provided by coordinators and to identify the links between local action groups and the regional brand that comes under their territorial competence.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

AGRARIAN PERSPECTIVES XXVIII. BUSINESS SCALE IN RELATION TO ECONOMICS

ISBN

978-80-213-2973-7

ISSN

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e-ISSN

2464-4781

Počet stran výsledku

7

Strana od-do

152-158

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Czech University of Life Sciences Prague

Místo konání akce

Prague

Datum konání akce

18. 9. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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