Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A83591" target="_blank" >RIV/60460709:41110/20:83591 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mdpi.com/2071-1050/12/23/9822/htm" target="_blank" >https://www.mdpi.com/2071-1050/12/23/9822/htm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su12239822" target="_blank" >10.3390/su12239822</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary

Popis výsledku v původním jazyce

The present paper is focused on the issues of private labels, their establishment, perception and preference by selected groups of respondents, namely consumers under the age of 25 and also inhabitants of selected V4 countries (Slovakia, Hungary and Czech Republic). An anonymous questionnaire survey was chosen as the main research method. A total of 3038 respondents aged under 25 participated 1064 respondents were from Slovakia, 973 from Hungary and 1001 from Czech Republic. This research method was subsequently supplemented with selected statistical methods evaluated in the XL Stat statistical program, SAS Enterprise Guide 7,1 and SAS 9,4, where hypotheses were examined by Pearson s Chi Square Test, Mantel Haenszel Chi-square test, Cramer s V contingency coefficient, Pearson s correlation coefficient, Friedman s test, Kruskal Wallis test, Correspondence analysis and Phi Coefficient. The results of the survey can be perceived more than positively as most of the respondents declared that they knew t

Název v anglickém jazyce

Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary

Popis výsledku anglicky

The present paper is focused on the issues of private labels, their establishment, perception and preference by selected groups of respondents, namely consumers under the age of 25 and also inhabitants of selected V4 countries (Slovakia, Hungary and Czech Republic). An anonymous questionnaire survey was chosen as the main research method. A total of 3038 respondents aged under 25 participated 1064 respondents were from Slovakia, 973 from Hungary and 1001 from Czech Republic. This research method was subsequently supplemented with selected statistical methods evaluated in the XL Stat statistical program, SAS Enterprise Guide 7,1 and SAS 9,4, where hypotheses were examined by Pearson s Chi Square Test, Mantel Haenszel Chi-square test, Cramer s V contingency coefficient, Pearson s correlation coefficient, Friedman s test, Kruskal Wallis test, Correspondence analysis and Phi Coefficient. The results of the survey can be perceived more than positively as most of the respondents declared that they knew t

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sustainability

ISSN

2071-1050

e-ISSN

2071-1050

Svazek periodika

12

Číslo periodika v rámci svazku

23

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

19

Strana od-do

1-19

Kód UT WoS článku

000597907600001

EID výsledku v databázi Scopus

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