Everything but social: A study of Twitter accounts and social media management tools

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A84703" target="_blank" >RIV/60460709:41110/20:84703 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/dl/88730?lang=en" target="_blank" >https://ap.pef.czu.cz/dl/88730?lang=en</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Everything but social: A study of Twitter accounts and social media management tools

Popis výsledku v původním jazyce

The following work inspects the sources of Twitter messages, through two data sets in the Czech language. The first, is on a political topic and the second, on a non-political topic. We have found that while organic users capture about 85% of account both for political as for the nonpolitical topics, the use of social media management tools greatly differ between the two topics. While these management tools are not necessarily fully automated like bots, they cannot also be considered as organic users. When only focusing on commercial tools for tweets, a few well known social media management tools such as Hootsuite, Buffer, dlvr.it and Sprout Social capture 58% of the non-political messages, but as much as 82% of the political messages. These results strengthen the debate on the degree that Twitter can be used as a fair thermometer to capture authentic social-behavioral signals, as opposed to becoming a biased commercial communication tool. They also emphasize the important role of social m

Název v anglickém jazyce

Everything but social: A study of Twitter accounts and social media management tools

Popis výsledku anglicky

The following work inspects the sources of Twitter messages, through two data sets in the Czech language. The first, is on a political topic and the second, on a non-political topic. We have found that while organic users capture about 85% of account both for political as for the nonpolitical topics, the use of social media management tools greatly differ between the two topics. While these management tools are not necessarily fully automated like bots, they cannot also be considered as organic users. When only focusing on commercial tools for tweets, a few well known social media management tools such as Hootsuite, Buffer, dlvr.it and Sprout Social capture 58% of the non-political messages, but as much as 82% of the political messages. These results strengthen the debate on the degree that Twitter can be used as a fair thermometer to capture authentic social-behavioral signals, as opposed to becoming a biased commercial communication tool. They also emphasize the important role of social m

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 29th International Scientific Conference Agrarian Perspectives XXIX. Trends and Challenges of Agrarian Sector

ISBN

978-80-213-3041-2

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

326-336

Název nakladatele

Czech University of Life Sciences Prague, Faculty of Economics and Management

Místo vydání

Prague

Místo konání akce

Prague, Czech Republic (virtual)

Datum konání akce

16. 9. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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