Stimuli of global social networks and their influence on users shopping behavior

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F21%3A89261" target="_blank" >RIV/60460709:41110/21:89261 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.shs-conferences.org/articles/shsconf/abs/2021/40/shsconf_glob2021_02016/shsconf_glob2021_02016.html" target="_blank" >https://www.shs-conferences.org/articles/shsconf/abs/2021/40/shsconf_glob2021_02016/shsconf_glob2021_02016.html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1051/shsconf/202112902016" target="_blank" >10.1051/shsconf/202112902016</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Stimuli of global social networks and their influence on users shopping behavior

Popis výsledku v původním jazyce

Research background: The paper addresses the business potential of social networks and the impact of incentives on the purchase behaviour of consumers. Social networks are the fastest growing marketing tool in the world with more than 4 billion users worldwide. These global platforms offer new tools, encourage interactivity, and allow consumers to participate in product marketing thanks to sharing their own content. Purpose of the article: The aim of the paper is a series of recommendations for small and micro businesses with a global audience. These recommendations are focused on the right choice of the marketing mix on social networks in order to optimize communication and sales activities. Methods: The paper is based on a qualitative methods of focus groups and semi structured interviews in order to characterize the perception of marketing incentives by users of these networks. The respondents of the research are users aged 18 25, which is also the most numerous group of active participants

Název v anglickém jazyce

Stimuli of global social networks and their influence on users shopping behavior

Popis výsledku anglicky

Research background: The paper addresses the business potential of social networks and the impact of incentives on the purchase behaviour of consumers. Social networks are the fastest growing marketing tool in the world with more than 4 billion users worldwide. These global platforms offer new tools, encourage interactivity, and allow consumers to participate in product marketing thanks to sharing their own content. Purpose of the article: The aim of the paper is a series of recommendations for small and micro businesses with a global audience. These recommendations are focused on the right choice of the marketing mix on social networks in order to optimize communication and sales activities. Methods: The paper is based on a qualitative methods of focus groups and semi structured interviews in order to characterize the perception of marketing incentives by users of these networks. The respondents of the research are users aged 18 25, which is also the most numerous group of active participants

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 21st International Scientific Conference Globalization and its Socio-Economic Consequences 2021

ISBN

—

ISSN

2261-2424

e-ISSN

2261-2424

Počet stran výsledku

10

Strana od-do

0-10

Název nakladatele

UNIVERSITY OF ZILINA, Faculty of Operation and Economics of Transport and Communications, Department of Economics

Místo vydání

Zilina, Slovak Republic

Místo konání akce

Zilina, Slovak Republic

Datum konání akce

13. 10. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—