Evaluation of knowledge and preferences of university students in the context of food labeling

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A94711" target="_blank" >RIV/60460709:41110/23:94711 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/dl/121752?lang=en" target="_blank" >https://ap.pef.czu.cz/dl/121752?lang=en</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Evaluation of knowledge and preferences of university students in the context of food labeling

Popis výsledku v původním jazyce

Food consumption is a necessary condition for human existence itself, and the role of the agrarian sector has an irreplaceable role in the national economy of all countries of the world. In this context, the last few decades have witnessed a growing interest in the quality of food and efforts to make the market more transparent so that consumers can make informed purchasing decisions. An educated consumer is a person of tomorrow, and the acquired knowledge will enable him to cope better in the complex everyday reality. Higher education, which is oriented towards the education of experts for agricultural and food practice, must therefore reflect the current problems of the agrarian sector. The aim of the article is to evaluate the orientation of university students of a selected university in the field of food labeling and to reveal their consumer preferences in terms of the monitored issue. The data for the primary research was obtained through quantitative research using a questionnaire survey method in electronic form. The implementation was carried out in the autumn months of 2022. The total number of respondents was 328 university students aged 18-26 years. The results show that the respondents very often confuse the designations of the PDO and PGI labels and do not have a clear understanding of exactly what each of the brands expresses and which products it represents on the food market. The students showed better knowledge in the context of the Regional food label and also in relation to products certified as organic. The majority of respondents identified price as the most important factor when buying food. The results indicate the interest of university students in the issue of food labeling. Acceptance of this fact can thus become a competitive advantage for companies operating in the food market.

Název v anglickém jazyce

Evaluation of knowledge and preferences of university students in the context of food labeling

Popis výsledku anglicky

Food consumption is a necessary condition for human existence itself, and the role of the agrarian sector has an irreplaceable role in the national economy of all countries of the world. In this context, the last few decades have witnessed a growing interest in the quality of food and efforts to make the market more transparent so that consumers can make informed purchasing decisions. An educated consumer is a person of tomorrow, and the acquired knowledge will enable him to cope better in the complex everyday reality. Higher education, which is oriented towards the education of experts for agricultural and food practice, must therefore reflect the current problems of the agrarian sector. The aim of the article is to evaluate the orientation of university students of a selected university in the field of food labeling and to reveal their consumer preferences in terms of the monitored issue. The data for the primary research was obtained through quantitative research using a questionnaire survey method in electronic form. The implementation was carried out in the autumn months of 2022. The total number of respondents was 328 university students aged 18-26 years. The results show that the respondents very often confuse the designations of the PDO and PGI labels and do not have a clear understanding of exactly what each of the brands expresses and which products it represents on the food market. The students showed better knowledge in the context of the Regional food label and also in relation to products certified as organic. The majority of respondents identified price as the most important factor when buying food. The results indicate the interest of university students in the issue of food labeling. Acceptance of this fact can thus become a competitive advantage for companies operating in the food market.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

21101 - Food and beverages

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PROCEEDINGS of the 32nd International Scientific Conference

ISBN

978-80-213-3309-3

ISSN

2464-4781

e-ISSN

—

Počet stran výsledku

10

Strana od-do

178-187

Název nakladatele

PEF ČZU v Praze

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

1. 1. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—