The Relationship between "Zero Waste" and Food: Insights from Social Media Trends

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A96413" target="_blank" >RIV/60460709:41110/23:96413 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mdpi.com/2304-8158/12/17/3280" target="_blank" >https://www.mdpi.com/2304-8158/12/17/3280</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/foods12173280" target="_blank" >10.3390/foods12173280</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Relationship between "Zero Waste" and Food: Insights from Social Media Trends

Popis výsledku v původním jazyce

Zero waste (ZW), the concept of reducing waste production, is now becoming a lifestyle trend. Social media is strengthening this by popularizing the movement and connecting related commu-nities. ZW and food are closely related, since food waste is a significant sustainability issue; how-ever, the exact relationship between ZW and food communication on social networks is not clear. This study analyzed user communication on the social networking site Twitter between July 2008 and April 2023 to determine how members communicated and shared topics related to ZW and food; an analysis of hashtag frequency was also conducted. During the study period, a total of 50,650 tweets with both #zerowaste and #food hashtags were recorded, written by 21,271 unique users from all over the world. Topic analysis identified the nine related topics: ZW lifestyle, leftover recipes, ZW events, food rescue, climate change, packaging, ZW stores, composting, and ZW restaurants; visual analysis indicated that these topics were closely connected, suggesting common membership of these communities. Overall, our results provide insight into the ZW and food communities on Twitter, which may be useful for marketers, influencers, and government agencies to create targeted content and facilitate wider adoption of a ZW lifestyle.

Název v anglickém jazyce

The Relationship between "Zero Waste" and Food: Insights from Social Media Trends

Popis výsledku anglicky

Zero waste (ZW), the concept of reducing waste production, is now becoming a lifestyle trend. Social media is strengthening this by popularizing the movement and connecting related commu-nities. ZW and food are closely related, since food waste is a significant sustainability issue; how-ever, the exact relationship between ZW and food communication on social networks is not clear. This study analyzed user communication on the social networking site Twitter between July 2008 and April 2023 to determine how members communicated and shared topics related to ZW and food; an analysis of hashtag frequency was also conducted. During the study period, a total of 50,650 tweets with both #zerowaste and #food hashtags were recorded, written by 21,271 unique users from all over the world. Topic analysis identified the nine related topics: ZW lifestyle, leftover recipes, ZW events, food rescue, climate change, packaging, ZW stores, composting, and ZW restaurants; visual analysis indicated that these topics were closely connected, suggesting common membership of these communities. Overall, our results provide insight into the ZW and food communities on Twitter, which may be useful for marketers, influencers, and government agencies to create targeted content and facilitate wider adoption of a ZW lifestyle.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Foods

ISSN

2304-8158

e-ISSN

2304-8158

Svazek periodika

12 (17)

Číslo periodika v rámci svazku

3280

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

16

Strana od-do

1-16

Kód UT WoS článku

001061032000001

EID výsledku v databázi Scopus

2-s2.0-85170270736