AI Innovation in Services Marketing

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A101824" target="_blank" >RIV/60460709:41110/25:101824 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.tandfonline.com/doi/full/10.1080/15332969.2025.2539621" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/15332969.2025.2539621</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/15332969.2025.2539621" target="_blank" >10.1080/15332969.2025.2539621</a>

Jazyk výsledku

angličtina

Název v původním jazyce

AI Innovation in Services Marketing

Popis výsledku v původním jazyce

Recently, the convergence of artificial intelligence (AI) and services marketing has rapidly become a defining and ubiquitous trend. AI tools and technologies provide customer service through chatbots, personalize consumer experiences via recommendation algorithms, and streamline marketing decision-making with predictive analytics. These innovations offer unprecedented opportunities to enhance service quality and personalization, but they also raise challenges around data privacy, workforce displacement, as well as the balance between automation and the human touch. As service industries worldwide face these transformations accelerated in part by the digital shifts of the COVID-19 era, understanding AI’s implications for marketing strategies and customer relationships has become essential. Within this context, the new edited volume entitled “AI Innovation in Services Marketing” offers a timely and insightful exploration of how AI is reshaping the services marketing landscape. Edited by Ricardo Correia and Dominyka Venciute and published by IGI Global in 2024, the book compiles nine chapters of research and case studies that collectively illuminate the multifaceted role of AI in service contexts.

Název v anglickém jazyce

AI Innovation in Services Marketing

Popis výsledku anglicky

Recently, the convergence of artificial intelligence (AI) and services marketing has rapidly become a defining and ubiquitous trend. AI tools and technologies provide customer service through chatbots, personalize consumer experiences via recommendation algorithms, and streamline marketing decision-making with predictive analytics. These innovations offer unprecedented opportunities to enhance service quality and personalization, but they also raise challenges around data privacy, workforce displacement, as well as the balance between automation and the human touch. As service industries worldwide face these transformations accelerated in part by the digital shifts of the COVID-19 era, understanding AI’s implications for marketing strategies and customer relationships has become essential. Within this context, the new edited volume entitled “AI Innovation in Services Marketing” offers a timely and insightful exploration of how AI is reshaping the services marketing landscape. Edited by Ricardo Correia and Dominyka Venciute and published by IGI Global in 2024, the book compiles nine chapters of research and case studies that collectively illuminate the multifaceted role of AI in service contexts.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Services Marketing Quarterly

ISSN

1533-2969

e-ISSN

1533-2969

Svazek periodika

47

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

3

Strana od-do

136-138

Kód UT WoS článku

001537091000001

EID výsledku v databázi Scopus

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