Poptávkový řetězec- nový pokus o spolupráci marketingu a logistiky

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F07%3A00019474" target="_blank" >RIV/60461373:22340/07:00019474 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Demand Chain Management - New Approach for Logistics and Marketing collaboration

Popis výsledku v původním jazyce

Supply Chain environment lay new demands on management practice and development of the new managerial approach in the theory. Because the new concept of the logistics is " strategic management of the total supply chain" the role of the modern logistics is in this field very important. One of the basic problems in the supply chain management is to secure the horizontal and vertical integration of materials and information flows. But in the managerial practice continue problems with coordination of enterprise management partial fields and development of the marketing and the logistical theory goes sometimes on their own ways. The object of this study is analysis of reasons of the poor coordination between logistics and marketing not only in the enterprise, but in the whole supply chain and the role of the CRM and the new concept DCM system implementation in the SCM environment in the improvement of this situation.

Název v anglickém jazyce

Demand Chain Management - New Approach for Logistics and Marketing collaboration

Popis výsledku anglicky

Supply Chain environment lay new demands on management practice and development of the new managerial approach in the theory. Because the new concept of the logistics is " strategic management of the total supply chain" the role of the modern logistics is in this field very important. One of the basic problems in the supply chain management is to secure the horizontal and vertical integration of materials and information flows. But in the managerial practice continue problems with coordination of enterprise management partial fields and development of the marketing and the logistical theory goes sometimes on their own ways. The object of this study is analysis of reasons of the poor coordination between logistics and marketing not only in the enterprise, but in the whole supply chain and the role of the CRM and the new concept DCM system implementation in the SCM environment in the improvement of this situation.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Transport a logistics

ISBN

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ISSN

1451-107X

e-ISSN

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Počet stran výsledku

7

Strana od-do

56-62

Název nakladatele

Fakulta BERG Technická univerzita

Místo vydání

Košice

Místo konání akce

Štrbské pleso

Datum konání akce

7. 11. 2007

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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