Do Gender and Personality Traits Influence Frequency of Use of Deal Sites?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F16%3A43902301" target="_blank" >RIV/60461373:22810/16:43902301 - isvavai.cz</a>

Výsledek na webu

<a href="https://domino.fov.uni-mb.si/proceedings.nsf/Proc2016Research?OpenPage" target="_blank" >https://domino.fov.uni-mb.si/proceedings.nsf/Proc2016Research?OpenPage</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Do Gender and Personality Traits Influence Frequency of Use of Deal Sites?

Popis výsledku v původním jazyce

Although deal sites cannot be considered a new technology anymore, there is still only a limited amount of quantitative research on the topic. The paper aims to expand the body of knowledge. The study investigates impact of gender and personality traits on frequency of use of deal sites. Big Five Inventory-10 is used to measure personality traits. Three models are tested. First, all respondents are taken into account, i.e. also ones not aware of deal sites. In the first model, only gender is significant. Second, only respondents aware of deal sites are taken into account. In the second model, neuroticism, openness to experience, gender (and possibly agreeableness) are significant. Third, only respondents who use deal sites are taken into account. In the third model, openness to experience (and possibly extraversion) are significant.

Název v anglickém jazyce

Do Gender and Personality Traits Influence Frequency of Use of Deal Sites?

Popis výsledku anglicky

Although deal sites cannot be considered a new technology anymore, there is still only a limited amount of quantitative research on the topic. The paper aims to expand the body of knowledge. The study investigates impact of gender and personality traits on frequency of use of deal sites. Big Five Inventory-10 is used to measure personality traits. Three models are tested. First, all respondents are taken into account, i.e. also ones not aware of deal sites. In the first model, only gender is significant. Second, only respondents aware of deal sites are taken into account. In the second model, neuroticism, openness to experience, gender (and possibly agreeableness) are significant. Third, only respondents who use deal sites are taken into account. In the third model, openness to experience (and possibly extraversion) are significant.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

29th Bled eConference Digital Economy

ISBN

978-961-232-287-8

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

266-274

Název nakladatele

University of Maribor

Místo vydání

Maribor

Místo konání akce

Bled

Datum konání akce

19. 6. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—