"Writing the prospective student in the text":On the interplay of monoglossic and heteroglossic elements in university websites

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F12%3AA1401801" target="_blank" >RIV/61988987:17250/12:A1401801 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

"Writing the prospective student in the text":On the interplay of monoglossic and heteroglossic elements in university websites

Popis výsledku v původním jazyce

The paper aims to provide an insight into the ways the prospective students website texts strive to target and attract the desired audience, and into the interplay of elements contributing to the interpersonal positioning in this advertising-like institutional discourse. The analysis is inspired by Iedema's exploration of the "shouldness" and enablement aspects of institutional discourse and applies Martin and White's classification of engagement features within the appraisal system. The study focuses on the use of modal verbs realizing the anticipatory aspect of the text in constructing the envisaged reader, and their correlation with the representation of the participants in the text and with particular stages or moves in the website generic structure. The research results also seem to support an argument that the heteroglossic or dialogic elements are recursive and may be identified beyond the level of proposition, on the level of genre staging and genre colony.

Název v anglickém jazyce

"Writing the prospective student in the text":On the interplay of monoglossic and heteroglossic elements in university websites

Popis výsledku anglicky

The paper aims to provide an insight into the ways the prospective students website texts strive to target and attract the desired audience, and into the interplay of elements contributing to the interpersonal positioning in this advertising-like institutional discourse. The analysis is inspired by Iedema's exploration of the "shouldness" and enablement aspects of institutional discourse and applies Martin and White's classification of engagement features within the appraisal system. The study focuses on the use of modal verbs realizing the anticipatory aspect of the text in constructing the envisaged reader, and their correlation with the representation of the participants in the text and with particular stages or moves in the website generic structure. The research results also seem to support an argument that the heteroglossic or dialogic elements are recursive and may be identified beyond the level of proposition, on the level of genre staging and genre colony.

Druh

C - Kapitola v odborné knize

CEP obor

AI - Jazykověda

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

"Writing the prospective student in the text":On the interplay of monoglossic and heteroglossic elements in university websites

ISBN

978-80-7464-179-4

Počet stran výsledku

19

Strana od-do

154-173

Počet stran knihy

277

Název nakladatele

Filozofická fakulta Ostravské univerzity v Ostravě

Místo vydání

Ostrava

Kód UT WoS kapitoly

—