Fuzzy tool for proposal of suitable products in online store and CRM system

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17310%2F14%3AA1501B6V" target="_blank" >RIV/61988987:17310/14:A1501B6V - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Fuzzy tool for proposal of suitable products in online store and CRM system
Popis výsledku v původním jazyce
Nowadays, people often encounter a wide range of products that are suitable for them. Offers of suitable products are created based on people's buying references and previous purchases. In the area of CRM systems it is possible, and usually necessary, todesign suitable products for customers. In this paper, a fuzzy tool connected with an expert system to design suitable products for customers within CRM system is proposed. All the main steps of the proposed procedure are described in this article.
Název v anglickém jazyce
Fuzzy tool for proposal of suitable products in online store and CRM system
Popis výsledku anglicky
Nowadays, people often encounter a wide range of products that are suitable for them. Offers of suitable products are created based on people's buying references and previous purchases. In the area of CRM systems it is possible, and usually necessary, todesign suitable products for customers. In this paper, a fuzzy tool connected with an expert system to design suitable products for customers within CRM system is proposed. All the main steps of the proposed procedure are described in this article.

Projekt
<a href="/cs/project/ED1.1.00%2F02.0070" target="_blank" >ED1.1.00/02.0070: Centrum excelence IT4Innovations</a><br>
Návaznosti
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění
2014
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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