Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17310%2F21%3AA22028CS" target="_blank" >RIV/61988987:17310/21:A22028CS - isvavai.cz</a>

Výsledek na webu

<a href="https://ijournalse.org/index.php/ESJ/article/view/424" target="_blank" >https://ijournalse.org/index.php/ESJ/article/view/424</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.28991/esj-2021-01256" target="_blank" >10.28991/esj-2021-01256</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

Popis výsledku v původním jazyce

The paper deals with a comprehensive interpretation of the term neuromarketing, as a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to markets and market exchanges. Due to the topic, this paper presents mainly secondary data, next the questionnaire is used. One of the main benefits of neuromarketing is the potential to measure accurate, objective data that can be used to make informed decisions in management practice. However, it is currently only a complement to other areas of marketing and will be beneficial if it is used to obtain otherwise inaccessible data.

Název v anglickém jazyce

Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

Popis výsledku anglicky

The paper deals with a comprehensive interpretation of the term neuromarketing, as a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to markets and market exchanges. Due to the topic, this paper presents mainly secondary data, next the questionnaire is used. One of the main benefits of neuromarketing is the potential to measure accurate, objective data that can be used to make informed decisions in management practice. However, it is currently only a complement to other areas of marketing and will be beneficial if it is used to obtain otherwise inaccessible data.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50301 - Education, general; including training, pedagogy, didactics [and education systems]

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Emerging Science Journal

ISSN

2610-9182

e-ISSN

—

Svazek periodika

5

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

IT - Italská republika

Počet stran výsledku

13

Strana od-do

44-56

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85101240075