The Plan of marketing research intended to make the communication marketing mix more effective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F12%3A86082494" target="_blank" >RIV/61989100:27350/12:86082494 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5593/sgem2012/s23.v3015" target="_blank" >http://dx.doi.org/10.5593/sgem2012/s23.v3015</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5593/sgem2012/s23.v3015" target="_blank" >10.5593/sgem2012/s23.v3015</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Plan of marketing research intended to make the communication marketing mix more effective

Popis výsledku v původním jazyce

Following the establishment of growing number of new private colleges, the existing universities are facing a negative effect of decreasing number of their own students. Each university looking to carry over the new students must employ an effective communication mix based on today?s reality. Data and findings described here present an output of the project ?Analysis of communication mix and its effectivity at the Faculty of Mining and Geology, VŠB - Technical University of Ostrava (FMG)?, which is being solved by the authors of this contribution. The improvement of the marketing mix is based on an analysis of the current state and targeted marketing research. The contribution deals with instruments used in the current communication mix at FMG and describes a plan of marketing research aimed at understanding students´ reasons and motivation leading them to study respective specializations, faculty and university.

Název v anglickém jazyce

The Plan of marketing research intended to make the communication marketing mix more effective

Popis výsledku anglicky

Following the establishment of growing number of new private colleges, the existing universities are facing a negative effect of decreasing number of their own students. Each university looking to carry over the new students must employ an effective communication mix based on today?s reality. Data and findings described here present an output of the project ?Analysis of communication mix and its effectivity at the Faculty of Mining and Geology, VŠB - Technical University of Ostrava (FMG)?, which is being solved by the authors of this contribution. The improvement of the marketing mix is based on an analysis of the current state and targeted marketing research. The contribution deals with instruments used in the current communication mix at FMG and describes a plan of marketing research aimed at understanding students´ reasons and motivation leading them to study respective specializations, faculty and university.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

12th International Multidisciplinary Scientific GeoConference SGEM 2012 : conference proceedings. Volume I-V

ISBN

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ISSN

1314-2704

e-ISSN

—

Počet stran výsledku

8

Strana od-do

1131-1138

Název nakladatele

STEF92 Technology Ltd.

Místo vydání

Sofia

Místo konání akce

Albena

Datum konání akce

17. 6. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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