OPTIMIZING THE COMMUNICATION MIX AT THE FACULTY OF MINING AND GEOLOGY, TECHNICAL UNIVERSITY OF OSTRAVA
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F13%3A86086077" target="_blank" >RIV/61989100:27350/13:86086077 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.5593/SGEM2013/BE5.V2/S22.017" target="_blank" >http://dx.doi.org/10.5593/SGEM2013/BE5.V2/S22.017</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/SGEM2013/BE5.V2/S22.017" target="_blank" >10.5593/SGEM2013/BE5.V2/S22.017</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
OPTIMIZING THE COMMUNICATION MIX AT THE FACULTY OF MINING AND GEOLOGY, TECHNICAL UNIVERSITY OF OSTRAVA
Popis výsledku v původním jazyce
Regarding current dynamic development, management bodies of universities as well as faculties have to innovate their marketing practice used to administrate a university and its faculties. Among others, it requires regular analysis of marketing environment, which presents a basis for a quality communication mix. Formulation of a communication mix is not a simple affair. The impact of routine application of the communication mix must be continuously observed, analyzed and evaluated. The aim of these activities is to ascertain that the desired communication goal has been achieved and whether the financial means have been expended effectively. This contribution deals with an optimization of the communication mix at the Faculty of Mining and Geology, VŠB-TUO. Presented proposal is based on a marketing research performed within groups of students newly enrolled for study in 2012/13 of bachelor, master and Ph.D. degrees. Following the outcome of the research, the contribution authors formula
Název v anglickém jazyce
OPTIMIZING THE COMMUNICATION MIX AT THE FACULTY OF MINING AND GEOLOGY, TECHNICAL UNIVERSITY OF OSTRAVA
Popis výsledku anglicky
Regarding current dynamic development, management bodies of universities as well as faculties have to innovate their marketing practice used to administrate a university and its faculties. Among others, it requires regular analysis of marketing environment, which presents a basis for a quality communication mix. Formulation of a communication mix is not a simple affair. The impact of routine application of the communication mix must be continuously observed, analyzed and evaluated. The aim of these activities is to ascertain that the desired communication goal has been achieved and whether the financial means have been expended effectively. This contribution deals with an optimization of the communication mix at the Faculty of Mining and Geology, VŠB-TUO. Presented proposal is based on a marketing research performed within groups of students newly enrolled for study in 2012/13 of bachelor, master and Ph.D. degrees. Following the outcome of the research, the contribution authors formula
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AH - Ekonomie
OECD FORD obor
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Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2013
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
SGEM 2013 : 13th international multidisciplinary scientific geoconference : GeoConference on Ecology, Economics, Education and Legislation: 16-22, June, 2013, Albena, Bulgaria : conference proceedings. Volume II
ISBN
978-619-7105-04-9
ISSN
1314-2704
e-ISSN
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Počet stran výsledku
8
Strana od-do
475-482
Název nakladatele
STEF92 Technology Ltd.
Místo vydání
Sofia
Místo konání akce
Albena
Datum konání akce
16. 6. 2013
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
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