Novel approach to shopping experience

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F17%3A10236053" target="_blank" >RIV/61989100:27350/17:10236053 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/68407700:21230/17:00348294

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Novel approach to shopping experience

Popis výsledku v původním jazyce

The paper deals with application of new technologies for virtual shopping which is a part of the international project titled Internet of Things in Future Stores. The project aims to bring many novelties from the field of automatic identification and smart sensors into the shopping processes. One of the project results is also a retail store model created in 3D, designed to go through using virtual reality. The main purpose of this concept is to bring buyers a whole new look and experience of shopping compared to regular e-shops. Besides the experience for the consumer, the scientific potential is also hidden in this result. By analyzing the movement of individual shoppers in a virtual store, we can monitor their behavior, whether they shop in groups, where they look while shopping and which paths they take. Additionally, the virtual store model can be easily customized based on customer behavior analysis and serves as a product placement and arrangement of store layout tool.

Název v anglickém jazyce

Novel approach to shopping experience

Popis výsledku anglicky

The paper deals with application of new technologies for virtual shopping which is a part of the international project titled Internet of Things in Future Stores. The project aims to bring many novelties from the field of automatic identification and smart sensors into the shopping processes. One of the project results is also a retail store model created in 3D, designed to go through using virtual reality. The main purpose of this concept is to bring buyers a whole new look and experience of shopping compared to regular e-shops. Besides the experience for the consumer, the scientific potential is also hidden in this result. By analyzing the movement of individual shoppers in a virtual store, we can monitor their behavior, whether they shop in groups, where they look while shopping and which paths they take. Additionally, the virtual store model can be easily customized based on customer behavior analysis and serves as a product placement and arrangement of store layout tool.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

<a href="/cs/project/TF03000053" target="_blank" >TF03000053: Internet věcí v obchodech budoucnosti</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MobiQuitous 2017 : proceedings of the 14th EAI international conference on mobile and ubiquitous systems: computing, networking and services : November 7-10, 2017, Melbourne, Australia

ISBN

978-1-4503-5368-7

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

2

Strana od-do

1-2

Název nakladatele

ACM

Místo vydání

New York

Místo konání akce

Melbourne

Datum konání akce

7. 11. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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