Analysis of Perception of Consumers´ Rights by the Y Generation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F11%3A86079688" target="_blank" >RIV/61989100:27510/11:86079688 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Analysis of Perception of Consumers´ Rights by the Y Generation

Popis výsledku v původním jazyce

The aim of this contribution is to present results of a survey focused on analysis of consumer rights perception in a chosen group of responders. The target group became so called Generation Y which is a group of respondents about 18 to 26 years old, with necessary intellectual background, expected high level of information technology awareness and ability to learn quickly and react to new inputs. It is possible to find different kind of surveys about consumer´s area but they are usually regarding perception of brands, products, satisfaction with environment etc. Orientation on perception of consumer rights hasn´t been applied yet. Marketing experts, bank institutions, PR managers and employment agencies are all interested in the subject target group called "GY". It is regarded as a progressively developing and actively reacting group of potential customers and their favour is worth fighting for.

Název v anglickém jazyce

Analysis of Perception of Consumers´ Rights by the Y Generation

Popis výsledku anglicky

The aim of this contribution is to present results of a survey focused on analysis of consumer rights perception in a chosen group of responders. The target group became so called Generation Y which is a group of respondents about 18 to 26 years old, with necessary intellectual background, expected high level of information technology awareness and ability to learn quickly and react to new inputs. It is possible to find different kind of surveys about consumer´s area but they are usually regarding perception of brands, products, satisfaction with environment etc. Orientation on perception of consumer rights hasn´t been applied yet. Marketing experts, bank institutions, PR managers and employment agencies are all interested in the subject target group called "GY". It is regarded as a progressively developing and actively reacting group of potential customers and their favour is worth fighting for.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

E+M Ekonomie a management

ISSN

1212-3609

e-ISSN

—

Svazek periodika

14

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

107-121

Kód UT WoS článku

000292801300010

EID výsledku v databázi Scopus

—