Influence of Gender to the Purchase of Selected Pharmaceutical Products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86079363" target="_blank" >RIV/61989100:27510/12:86079363 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Influence of Gender to the Purchase of Selected Pharmaceutical Products

Popis výsledku v původním jazyce

The aim of this paper is to analyze the behavior of customers influenced by demographic factor (specifically gender) on the pharmaceutical market. The analysis is focused on five selected groups of medicaments, namely vitamins and minerals, immune support medicines, painkillers, pharmaceutical cosmetics and medicines to support the nervous system. There are analyzed differences in behavior among men and women in each category of medicaments. The analysis is performed using the method of regression analysis. Influence is identified in the first step and it is quantified subsequently. There is applied a logistic regression method in this problem because a dependent variable (purchase of the medicaments) is discrete and binary.

Název v anglickém jazyce

Influence of Gender to the Purchase of Selected Pharmaceutical Products

Popis výsledku anglicky

The aim of this paper is to analyze the behavior of customers influenced by demographic factor (specifically gender) on the pharmaceutical market. The analysis is focused on five selected groups of medicaments, namely vitamins and minerals, immune support medicines, painkillers, pharmaceutical cosmetics and medicines to support the nervous system. There are analyzed differences in behavior among men and women in each category of medicaments. The analysis is performed using the method of regression analysis. Influence is identified in the first step and it is quantified subsequently. There is applied a logistic regression method in this problem because a dependent variable (purchase of the medicaments) is discrete and binary.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ECON '12

ISSN

1803-3865

e-ISSN

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Svazek periodika

21

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

130-139

Kód UT WoS článku

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EID výsledku v databázi Scopus

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