Potential Customer Typology for Entrance on Powdery Painting Market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86084714" target="_blank" >RIV/61989100:27510/12:86084714 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Potential Customer Typology for Entrance on Powdery Painting Market

Popis výsledku v původním jazyce

The contribution is based on case study. Local powdery paintshop was originally intended for mother´s company. The necessity to build new modern facility has called out the need for demand from external environment. Paintshop as a newcomer should enter the highly competitive market. The potential customers have been namely recruited from metal processing companies and companies from car industry which produce on large series. Dimensions of semi-finished products and distance of potential customer domicile from paintshop site (maximum is 100 km because of logistic reasons) were other restrictive conditions. Based on these limitations exploratory research was conducted. 100 qualified companies were asked about their behaviour and preferences. Research goal was to define the most suitable type of potential customers for building business contact. Data analysis included hypothesis testing and cluster analysis.

Název v anglickém jazyce

Potential Customer Typology for Entrance on Powdery Painting Market

Popis výsledku anglicky

The contribution is based on case study. Local powdery paintshop was originally intended for mother´s company. The necessity to build new modern facility has called out the need for demand from external environment. Paintshop as a newcomer should enter the highly competitive market. The potential customers have been namely recruited from metal processing companies and companies from car industry which produce on large series. Dimensions of semi-finished products and distance of potential customer domicile from paintshop site (maximum is 100 km because of logistic reasons) were other restrictive conditions. Based on these limitations exploratory research was conducted. 100 qualified companies were asked about their behaviour and preferences. Research goal was to define the most suitable type of potential customers for building business contact. Data analysis included hypothesis testing and cluster analysis.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

METAL 2012 : 21st International Conference on Metallurgy and Materials : conference proceedings

ISBN

978-80-87294-31-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

1620-1625

Název nakladatele

Tanger

Místo vydání

Ostrava

Místo konání akce

Brno

Datum konání akce

23. 5. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000318506500252