Service quality assessment of the mobile operator

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86092159" target="_blank" >RIV/61989100:27510/14:86092159 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Service quality assessment of the mobile operator

Popis výsledku v původním jazyce

The aim of this paper is to present a model measuring the customer satisfaction ? the service quality assessment called SERVQUAL. Field survey was conducted in October 2014, respondents were users of mobile operator. The paper presents a practical demonstration of the application of the SERVQUAL method for a mobile operator. This simple procedure can be applied to all areas of service provision. The priority of every company should therefore be keeping a regular customer, ideally loyal and satisfied. The main benefit of using these tools measure the quality of both the questionnaire survey, SERVQUAL method, or other methods of measuring customer satisfaction as ECSI method, or QFD, is to reduce costs, time savings, including the administrative simplification operation of the business and ultimately greater insight about customers.

Název v anglickém jazyce

Service quality assessment of the mobile operator

Popis výsledku anglicky

The aim of this paper is to present a model measuring the customer satisfaction ? the service quality assessment called SERVQUAL. Field survey was conducted in October 2014, respondents were users of mobile operator. The paper presents a practical demonstration of the application of the SERVQUAL method for a mobile operator. This simple procedure can be applied to all areas of service provision. The priority of every company should therefore be keeping a regular customer, ideally loyal and satisfied. The main benefit of using these tools measure the quality of both the questionnaire survey, SERVQUAL method, or other methods of measuring customer satisfaction as ECSI method, or QFD, is to reduce costs, time savings, including the administrative simplification operation of the business and ultimately greater insight about customers.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of International Conference on Applied Science, Management and Technology 2014 (ICASMT 2014) : 4th & 5th December 2014, Corp. Executive Al Khoory Hotel, Dubai, UAE

ISBN

978-93-83701-04-9

ISSN

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e-ISSN

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Počet stran výsledku

4

Strana od-do

12-15

Název nakladatele

Mudranik Technologies

Místo vydání

Bangalore

Místo konání akce

Dubaj

Datum konání akce

4. 12. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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