Multicriterial Decision Making Usage in the Mobile Phone Application Selection
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86094659" target="_blank" >RIV/61989100:27510/15:86094659 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Multicriterial Decision Making Usage in the Mobile Phone Application Selection
Popis výsledku v původním jazyce
With the development of the market for mobile applications there is also a need to examine the needs of customers and with regard to their preference there is a need to modify companies offer. The aim of the paper is to determine the weights of individual factors that influence the customer's choice of new applications and thereby determine which factors companies should look for when planning their offers. For the investigation of these preferences is used method Analytical hierarchical Process (AHP). During the research the various factors that may affect the customer's choice of new mobile applications were compared. Using the methods of multi-criteria decision making are the properties of mobile applications selected to those that have the greatest importance in the acquisition of new applications. Comparing the alternatives with respect to individual criteria leading to the selection of alternatives that best meets customers' preferences.
Název v anglickém jazyce
Multicriterial Decision Making Usage in the Mobile Phone Application Selection
Popis výsledku anglicky
With the development of the market for mobile applications there is also a need to examine the needs of customers and with regard to their preference there is a need to modify companies offer. The aim of the paper is to determine the weights of individual factors that influence the customer's choice of new applications and thereby determine which factors companies should look for when planning their offers. For the investigation of these preferences is used method Analytical hierarchical Process (AHP). During the research the various factors that may affect the customer's choice of new mobile applications were compared. Using the methods of multi-criteria decision making are the properties of mobile applications selected to those that have the greatest importance in the acquisition of new applications. Comparing the alternatives with respect to individual criteria leading to the selection of alternatives that best meets customers' preferences.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>
Návaznosti
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2015
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Financial Management of Firms and Financial Institutions : 10th international scientific conference : 7th - 8th September 2015, Ostrava, Czech Republic : proceedings. [Part I - IV]
ISBN
978-80-248-3865-6
ISSN
2336-162X
e-ISSN
neuvedeno
Počet stran výsledku
7
Strana od-do
1425-1431
Název nakladatele
VŠB - Technical University of Ostrava
Místo vydání
Ostrava
Místo konání akce
Ostrava
Datum konání akce
7. 9. 2015
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
000376799500176