Typology of consumers from Generation Y according to approach to the theatre

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10238155" target="_blank" >RIV/61989100:27510/17:10238155 - isvavai.cz</a>

Výsledek na webu

<a href="http://fim2.uhk.cz/mme/conferenceproceedings/mme2017_conference_proceedings.pdf" target="_blank" >http://fim2.uhk.cz/mme/conferenceproceedings/mme2017_conference_proceedings.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Typology of consumers from Generation Y according to approach to the theatre

Popis výsledku v původním jazyce

Theatre is one of the oldest art form and it has a long history. Theatre market has undergone considerable development and nowadays there are still groups of people, for whom is this kind of art very important. The aim of this work is to analyze the customer&apos;s attitude to the theatre and based on these attitudes create the customer&apos;s typology on the theatrical market in the Slovak Republic. Customers are from Gener-ation Y. For this purpose, it was used factor analysis followed by cluster analysis, which is in this article the main research method. It is used hierarchical cluster analysis for finding the number of clusters and even non-hierarchical cluster analysis, which assigned ob-jects to concrete clusters. In the part of hierarchical clustering it is used Ward&apos;s proce-dure. Claims (attitudes) are defined on the basis of what kind of initiatives users show, when they are deciding about visiting theatre, what is their relationship to it, which types of performances they visit and what is the main point of visiting theatre. Cluster analysis found 5 clusters (Visitors, who don&apos;t prefer theatre, Accompanying visitors, Occasional visitors, Theatre fans and Visitors following prestige) which showed big differences in their approach to the theatre.

Název v anglickém jazyce

Typology of consumers from Generation Y according to approach to the theatre

Popis výsledku anglicky

Theatre is one of the oldest art form and it has a long history. Theatre market has undergone considerable development and nowadays there are still groups of people, for whom is this kind of art very important. The aim of this work is to analyze the customer&apos;s attitude to the theatre and based on these attitudes create the customer&apos;s typology on the theatrical market in the Slovak Republic. Customers are from Gener-ation Y. For this purpose, it was used factor analysis followed by cluster analysis, which is in this article the main research method. It is used hierarchical cluster analysis for finding the number of clusters and even non-hierarchical cluster analysis, which assigned ob-jects to concrete clusters. In the part of hierarchical clustering it is used Ward&apos;s proce-dure. Claims (attitudes) are defined on the basis of what kind of initiatives users show, when they are deciding about visiting theatre, what is their relationship to it, which types of performances they visit and what is the main point of visiting theatre. Cluster analysis found 5 clusters (Visitors, who don&apos;t prefer theatre, Accompanying visitors, Occasional visitors, Theatre fans and Visitors following prestige) which showed big differences in their approach to the theatre.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Mathematical Methods in Economics: MME 2017 : 35th international conference : conference proceedings : Hradec Králové, Czech Republic, September 13th-15th, 2017, University of Hradec Králové

ISBN

978-80-7435-678-0

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

620-625

Název nakladatele

Gaudeamus

Místo vydání

Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

13. 9. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000427151400106