Priorities of Ukrainian Marketing Standards Development in the Context of EU Integration Processes Challenges

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Priorities of Ukrainian Marketing Standards Development in the Context of EU Integration Processes Challenges

Popis výsledku v původním jazyce

In the article, the theses are proved - Ukraine&apos;s ambitions for European integration should be supported by the necessary measures, namely: an open competitive economy formation; a single market development and society with high-quality goods (above all, food products) providing; socially responsible marketing and esomarketing introduction. The purpose of the article was the role and priorities of marketing standards development in the context of European integration processes challenges to substantiate. To achieve this goal, appropriate methods were used: comparative analysis and content analysis of scientific and popular sources as well as its logical analysis, induction and deduction. The study was conducted in 2016-2018. Based on the analysis, the following priorities for the development of marketing standards have been identified: macro-marketing standards in the &quot;state - business&quot; system, eco-marketing standards in the three-level &quot;state - business - consumer&quot; system, micro-marketing standards in &quot;consumer-oriented enterprise&quot; system.

Název v anglickém jazyce

Priorities of Ukrainian Marketing Standards Development in the Context of EU Integration Processes Challenges

Popis výsledku anglicky

In the article, the theses are proved - Ukraine&apos;s ambitions for European integration should be supported by the necessary measures, namely: an open competitive economy formation; a single market development and society with high-quality goods (above all, food products) providing; socially responsible marketing and esomarketing introduction. The purpose of the article was the role and priorities of marketing standards development in the context of European integration processes challenges to substantiate. To achieve this goal, appropriate methods were used: comparative analysis and content analysis of scientific and popular sources as well as its logical analysis, induction and deduction. The study was conducted in 2016-2018. Based on the analysis, the following priorities for the development of marketing standards have been identified: macro-marketing standards in the &quot;state - business&quot; system, eco-marketing standards in the three-level &quot;state - business - consumer&quot; system, micro-marketing standards in &quot;consumer-oriented enterprise&quot; system.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 4th International Conference on European Integration 2018 : ICEI 2018 : May 17-18, 2018, Ostrava, Czech Republic. 1st part

ISBN

978-80-248-4169-4

ISSN

2571-029X

e-ISSN

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Počet stran výsledku

8

Strana od-do

1621-1628

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

17. 5. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000462093400184