Negative Campaigning as a Global Perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F07%3A33119640" target="_blank" >RIV/61989592:15210/07:33119640 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Negative Campaigning as a Global Perspective

Popis výsledku v původním jazyce

Negative advertising as an instrument of election campaigning is now basically a global problem. What gradually came from America via Britain to Western Europe can now be seen in election campaigns in Central-Eastern Europe and in many consolidated or new democracies throughout the world. In what way are these trends transferred in political communication and election campaigns?Why do politicians and the hired professionals who help them manage their campaigns resort so often to the methods of negativeadvertising, i.e., negative campaigning? The various motives of this approach, the development of negative advertising and practical examples of its application in American election campaigns are described in the book by David Mark.

Název v anglickém jazyce

Negative Campaigning as a Global Perspective

Popis výsledku anglicky

Negative advertising as an instrument of election campaigning is now basically a global problem. What gradually came from America via Britain to Western Europe can now be seen in election campaigns in Central-Eastern Europe and in many consolidated or new democracies throughout the world. In what way are these trends transferred in political communication and election campaigns?Why do politicians and the hired professionals who help them manage their campaigns resort so often to the methods of negativeadvertising, i.e., negative campaigning? The various motives of this approach, the development of negative advertising and practical examples of its application in American election campaigns are described in the book by David Mark.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AD - Politologie a politické vědy

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Contemporary European Studies

ISSN

1802-4289

e-ISSN

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Svazek periodika

2

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

63-68

Kód UT WoS článku

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EID výsledku v databázi Scopus

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