Cultural and Social Aspects of Drinking Alcohol in China nad their Impact on National Wine Market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F16%3A33159568" target="_blank" >RIV/61989592:15210/16:33159568 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Cultural and Social Aspects of Drinking Alcohol in China nad their Impact on National Wine Market

Popis výsledku v původním jazyce

As the People's Republic of China is the most populous country and, additionally to this fact, it is the second biggest economy in the world, it attracts many foreign companies to enter its enormous market. At the same time, this market is inevitably facing difficulties resulting from cultural differences which influence consumers' needs and Chinese products perception. The aim of this paper is to describe cultural and social aspects of drinking alcohol in China and, more specifically, their impact on local grape wine market. Describing and analysing the methods of previous researches is used to specify consumers' behaviour on the Chinese wine market.

Název v anglickém jazyce

Cultural and Social Aspects of Drinking Alcohol in China nad their Impact on National Wine Market

Popis výsledku anglicky

As the People's Republic of China is the most populous country and, additionally to this fact, it is the second biggest economy in the world, it attracts many foreign companies to enter its enormous market. At the same time, this market is inevitably facing difficulties resulting from cultural differences which influence consumers' needs and Chinese products perception. The aim of this paper is to describe cultural and social aspects of drinking alcohol in China and, more specifically, their impact on local grape wine market. Describing and analysing the methods of previous researches is used to specify consumers' behaviour on the Chinese wine market.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Knowledge for Market Use 2016: Our Interconnected and Divided World

ISBN

978-80-87533-14-7

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

168-173

Název nakladatele

Societas Scientiarum Olomucensis II

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

8. 9. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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