Adapting Japanese Chrematonyms into Chinese from the Sociolinguistic Perspective: Strategies and Approaches

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F19%3A73594885" target="_blank" >RIV/61989592:15210/19:73594885 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Adapting Japanese Chrematonyms into Chinese from the Sociolinguistic Perspective: Strategies and Approaches

Popis výsledku v původním jazyce

For this study, more than one thousand of Japanese company and brand names was analyzed. Only those available in China were selected and their the mode of adaptation into Chinese was analyzed. Six different categories and seven subcategories were utilized to differentiate and evaluate the strategies various Japanese companies use to make their brand name more suitable and understandable for Chinese consumers. This article also discusses the specific nature of Chinese loanword strategies and the peculiarity of ideographic writing system, which makes it more difficult for foreign companies to understand the cultural and linguistic background behind it.

Název v anglickém jazyce

Adapting Japanese Chrematonyms into Chinese from the Sociolinguistic Perspective: Strategies and Approaches

Popis výsledku anglicky

For this study, more than one thousand of Japanese company and brand names was analyzed. Only those available in China were selected and their the mode of adaptation into Chinese was analyzed. Six different categories and seven subcategories were utilized to differentiate and evaluate the strategies various Japanese companies use to make their brand name more suitable and understandable for Chinese consumers. This article also discusses the specific nature of Chinese loanword strategies and the peculiarity of ideographic writing system, which makes it more difficult for foreign companies to understand the cultural and linguistic background behind it.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

60203 - Linguistics

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Studia Orientalia Slovaca

ISSN

1336-3786

e-ISSN

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Svazek periodika

18

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

21

Strana od-do

29-49

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85069535686