A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F23%3A73620552" target="_blank" >RIV/61989592:15210/23:73620552 - isvavai.cz</a>

Výsledek na webu

<a href="https://obd.upol.cz/id_publ/333200439" target="_blank" >https://obd.upol.cz/id_publ/333200439</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4467/K7478.47/22.23.17750" target="_blank" >10.4467/K7478.47/22.23.17750</a>

Jazyk výsledku

angličtina

Název v původním jazyce

A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague

Popis výsledku v původním jazyce

Chinese food is a cultural export product consumed almost all over the world. The reason for this is, among other things, the fact that Chinese restaurants are among the leading businesses run by the Chinese abroad. Generally speaking, all foreign restaurants can be seen as sources of new concepts entering the host country. These are not limited to regional food preparation traditions, but also include such issues as ideas transmitted through the restaurant names. This is because name givers often tend to emphasize the different origins of their establishment by using an eloquent name. This paper examines the current naming practices of Chinese restaurants in the capital of the Czech Republic. It aims to identify the most common culturally based concepts shared with the host country through the restaurant names. The findi ngs i ndicate t hat Chi nese cult ural values of ten i nspi re restaurant names. The choice of l i ngui st ic codes, however, of ten keeps t hem hidden f rom t he local consumers. Despite this, restaurants tend to use clear indications which enable consumers to identify them as establishments that offer cuisine of Chinese origin. These include highly informative generic components in Czech or English and Chinese versions of the names provided in the specific writing system. On the whole, the most essential feature of the restaurant names seems to be a strong tendency for multilingual combinations.

Název v anglickém jazyce

A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague

Popis výsledku anglicky

Chinese food is a cultural export product consumed almost all over the world. The reason for this is, among other things, the fact that Chinese restaurants are among the leading businesses run by the Chinese abroad. Generally speaking, all foreign restaurants can be seen as sources of new concepts entering the host country. These are not limited to regional food preparation traditions, but also include such issues as ideas transmitted through the restaurant names. This is because name givers often tend to emphasize the different origins of their establishment by using an eloquent name. This paper examines the current naming practices of Chinese restaurants in the capital of the Czech Republic. It aims to identify the most common culturally based concepts shared with the host country through the restaurant names. The findi ngs i ndicate t hat Chi nese cult ural values of ten i nspi re restaurant names. The choice of l i ngui st ic codes, however, of ten keeps t hem hidden f rom t he local consumers. Despite this, restaurants tend to use clear indications which enable consumers to identify them as establishments that offer cuisine of Chinese origin. These include highly informative generic components in Czech or English and Chinese versions of the names provided in the specific writing system. On the whole, the most essential feature of the restaurant names seems to be a strong tendency for multilingual combinations.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

60202 - Specific languages

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 27th International Congress of Onomastic Sciences: Onomastics in Interaction With Other Branches of Science. Volume 3: General and Applied Onomastics. Literary Onomastics. Chrematonomastics. Reports.

ISBN

978-83-233-5272-3

ISSN

—

e-ISSN

—

Počet stran výsledku

34

Strana od-do

477-500

Název nakladatele

Jagiellonian University Press

Místo vydání

Kraków

Místo konání akce

Kraków

Datum konání akce

22. 8. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—