Being an Employer of Choice: Attracting Generation Z to Work by Building Brand via Social Media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F24%3A73629856" target="_blank" >RIV/61989592:15210/24:73629856 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/article/10.1057/s41299-023-00172-0" target="_blank" >https://link.springer.com/article/10.1057/s41299-023-00172-0</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1057/s41299-023-00172-0" target="_blank" >10.1057/s41299-023-00172-0</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Being an Employer of Choice: Attracting Generation Z to Work by Building Brand via Social Media

Popis výsledku v původním jazyce

Generation Z has entered a labour market recently and most of its members are about to finish their studies and start their careers at the workplaces. It is the least numerous generation which is present at workplaces nowadays and some employers face lack of talents. To be able to recruit suitable job applicants they need to present themselves well. Since social media are natural way of communication of generation Z, they seem to be suitable tool for this purpose. This paper aims to investigate if employers are aware of specifics of generation Z and if they consider social media useful for recruiting the youngest generation at the labour market. Empirical research included combination of qualitative and quantitative method and based on findings several managerial implications were formulated.

Název v anglickém jazyce

Being an Employer of Choice: Attracting Generation Z to Work by Building Brand via Social Media

Popis výsledku anglicky

Generation Z has entered a labour market recently and most of its members are about to finish their studies and start their careers at the workplaces. It is the least numerous generation which is present at workplaces nowadays and some employers face lack of talents. To be able to recruit suitable job applicants they need to present themselves well. Since social media are natural way of communication of generation Z, they seem to be suitable tool for this purpose. This paper aims to investigate if employers are aware of specifics of generation Z and if they consider social media useful for recruiting the youngest generation at the labour market. Empirical research included combination of qualitative and quantitative method and based on findings several managerial implications were formulated.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

CORPORATE REPUTATION REVIEW

ISSN

1363-3589

e-ISSN

1479-1889

Svazek periodika

27

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

16

Strana od-do

283-298

Kód UT WoS článku

001129167400001

EID výsledku v databázi Scopus

2-s2.0-85179938377