Measurement of Attitudes Using Semantic Differential and Possible Difficulties during its Application in Difrerent Sociocultural Environment

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15410%2F14%3A33150019" target="_blank" >RIV/61989592:15410/14:33150019 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Measurement of Attitudes Using Semantic Differential and Possible Difficulties during its Application in Difrerent Sociocultural Environment

Popis výsledku v původním jazyce

The article describes possible approaches to measuring the attitudes when using the semantic differential. It shows in which way the classic Osggod's three-factor semantic differential and ATER two-factor semantic differential work. Based on the comparative research performed in the Czech Republic and Poland with application of the standardised ATER two-dimensional semantic differential, it is pointed out that mere translation of the semantic differential scales does not always have to bring relevant results. Its application in other sociocultural conditions, specifically Polish undergraduates, does not have to reflect reality objectively without prior verification using a factor analysis. The semantic differential is a suitable method for measuring the attitudes, however, it is necessary to perform its checking factor analysis prior to every application in a different target group than that for which this instrument was determined and standardised. In our research we used the already

Název v anglickém jazyce

Measurement of Attitudes Using Semantic Differential and Possible Difficulties during its Application in Difrerent Sociocultural Environment

Popis výsledku anglicky

The article describes possible approaches to measuring the attitudes when using the semantic differential. It shows in which way the classic Osggod's three-factor semantic differential and ATER two-factor semantic differential work. Based on the comparative research performed in the Czech Republic and Poland with application of the standardised ATER two-dimensional semantic differential, it is pointed out that mere translation of the semantic differential scales does not always have to bring relevant results. Its application in other sociocultural conditions, specifically Polish undergraduates, does not have to reflect reality objectively without prior verification using a factor analysis. The semantic differential is a suitable method for measuring the attitudes, however, it is necessary to perform its checking factor analysis prior to every application in a different target group than that for which this instrument was determined and standardised. In our research we used the already

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

XXVI. DIDMATTECH 2013 Educational technologies in the Information- and Knowledge-Based Society

ISBN

978-963-334-185-8

ISSN

—

e-ISSN

—

Počet stran výsledku

15

Strana od-do

93-107

Název nakladatele

Tribun EU

Místo vydání

Brno

Místo konání akce

Gyor, Hungary

Datum konání akce

4. 12. 2013

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—