Potenciál užití ECSI v cestovním ruchu

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F05%3A00057299" target="_blank" >RIV/62156489:43110/05:00057299 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Potential Of European Customer Satisfaction Index In Tourism Services

Popis výsledku v původním jazyce

The topic of this article focuses on customer satisfaction. Fully satisfied customer is a guarantee for the future operation of a company and its position in the market. Customer satisfaction surveys also provide several worthwhile benefits. Such surveysprovide a formal means of customer feedback to the firm, which may identify existing and potential problems. Satisfaction surveys also convey the message to customers that the firm cares about their well-being and values customer input concerning its operations. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion the importance and possibilities of using European customer satisfact

Název v anglickém jazyce

Potential Of European Customer Satisfaction Index In Tourism Services

Popis výsledku anglicky

The topic of this article focuses on customer satisfaction. Fully satisfied customer is a guarantee for the future operation of a company and its position in the market. Customer satisfaction surveys also provide several worthwhile benefits. Such surveysprovide a formal means of customer feedback to the firm, which may identify existing and potential problems. Satisfaction surveys also convey the message to customers that the firm cares about their well-being and values customer input concerning its operations. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion the importance and possibilities of using European customer satisfact

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2005

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

BICABR 2005

ISBN

7-900177-73-6

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

1-10

Název nakladatele

UIBE Univerzita v Pekingu

Místo vydání

Peking

Místo konání akce

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Datum konání akce

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Typ akce podle státní příslušnosti

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Kód UT WoS článku

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