Zmeny životného štýlu a ich vplyv na spotrebiteľské správanie

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F06%3A00098802" target="_blank" >RIV/62156489:43110/06:00098802 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Lifestyle changes and their influence on customer behavior

Popis výsledku v původním jazyce

Globalization in trade, the continual expansion of the significant European and world-wide foreign trade networks into the countries of Middle and Eastern Europe and the rise in the number of shopping and entertainment centres cause changes in consumer behavior in the Slovak, as well as in the Czech Republic. Results of the marketing researches conducted by the Slovak Agricultural University employees in Nitra and the Mendel university of Agriculture and Forestry employees in Brno in the Polus and Aupark shopping and entertainment centres of Bratislava and the Olympia centre of Brno Modřice in 2006 gave us some more detailed information about the social-demographic features and consumer orientation in Slovakia and the Czech Republic. Shopping in shopping -- entertainment centres in both countries is becoming a part of the present lifestyle, spending free time and having fun.

Název v anglickém jazyce

Lifestyle changes and their influence on customer behavior

Popis výsledku anglicky

Globalization in trade, the continual expansion of the significant European and world-wide foreign trade networks into the countries of Middle and Eastern Europe and the rise in the number of shopping and entertainment centres cause changes in consumer behavior in the Slovak, as well as in the Czech Republic. Results of the marketing researches conducted by the Slovak Agricultural University employees in Nitra and the Mendel university of Agriculture and Forestry employees in Brno in the Polus and Aupark shopping and entertainment centres of Bratislava and the Olympia centre of Brno Modřice in 2006 gave us some more detailed information about the social-demographic features and consumer orientation in Slovakia and the Czech Republic. Shopping in shopping -- entertainment centres in both countries is becoming a part of the present lifestyle, spending free time and having fun.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2006

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural Economics

ISSN

0139-570X

e-ISSN

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Svazek periodika

52

Číslo periodika v rámci svazku

11

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

532-538

Kód UT WoS článku

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EID výsledku v databázi Scopus

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