The Level of Destination Management in The South-Moravian Region

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Level of Destination Management in The South-Moravian Region

Popis výsledku v původním jazyce

Tourism is a significant tool of prosperity in not only well-known tourist destinations, but it is also an important potential development element in not so developed rural regions. In the Czech Republic the field of region development and managing destinations started developing in the second half of the 1990s. Organizing tourism is in the phase of building and it passes through natural development. Strong competition between individual destinations imposes natural pressures on creating marketing managements of these destinations and such offer of products that perfectly come up to tourists' expectations. Together with increasing requirements, the demands on quality and well-prepared destinations within home tourism revive. In the final consequence, the level of destination management influences the increase in marketability and attendance of the region. The paper outline the main theoretical basis, principles and tools of destination management and subsequently it summarizes the resu

Název v anglickém jazyce

The Level of Destination Management in The South-Moravian Region

Popis výsledku anglicky

Tourism is a significant tool of prosperity in not only well-known tourist destinations, but it is also an important potential development element in not so developed rural regions. In the Czech Republic the field of region development and managing destinations started developing in the second half of the 1990s. Organizing tourism is in the phase of building and it passes through natural development. Strong competition between individual destinations imposes natural pressures on creating marketing managements of these destinations and such offer of products that perfectly come up to tourists' expectations. Together with increasing requirements, the demands on quality and well-prepared destinations within home tourism revive. In the final consequence, the level of destination management influences the increase in marketability and attendance of the region. The paper outline the main theoretical basis, principles and tools of destination management and subsequently it summarizes the resu

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

V. International Conference on Applied Business Research

ISBN

978-80-7375-324-5

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

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Název nakladatele

MZLU v Brně

Místo vydání

Brno

Místo konání akce

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Datum konání akce

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Typ akce podle státní příslušnosti

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Kód UT WoS článku

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