Behaviour Randomness Measurement As A Part Of Complex Customer Value Indicator

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00144363" target="_blank" >RIV/62156489:43110/09:00144363 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Behaviour Randomness Measurement As A Part Of Complex Customer Value Indicator

Popis výsledku v původním jazyce

This contribution deals with new perspectives of Chaos Theory application into the process of customer behaviour monitoring via a customer value indicator. This indicator can be perceived as a powerful tool implemented into decision support systems. Existing CRM (Customer Relationship Management) and CVM (Customer Value Management) experience reduces the customer value to its profitability only. A new designed model calculates with actions of financial and nonfinancial customer benefits for an enterprise. The one of acting factors is customer buying behaviour randomness -- its monitoring has gained importance recently, especially in connection with irregular development of world economies.

Název v anglickém jazyce

Behaviour Randomness Measurement As A Part Of Complex Customer Value Indicator

Popis výsledku anglicky

This contribution deals with new perspectives of Chaos Theory application into the process of customer behaviour monitoring via a customer value indicator. This indicator can be perceived as a powerful tool implemented into decision support systems. Existing CRM (Customer Relationship Management) and CVM (Customer Value Management) experience reduces the customer value to its profitability only. A new designed model calculates with actions of financial and nonfinancial customer benefits for an enterprise. The one of acting factors is customer buying behaviour randomness -- its monitoring has gained importance recently, especially in connection with irregular development of world economies.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Information Society

ISSN

1581-9973

e-ISSN

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Svazek periodika

12

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SI - Slovinská republika

Počet stran výsledku

4

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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