Assesment of the use level of direct mail in the V4 countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00153690" target="_blank" >RIV/62156489:43110/09:00153690 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Assesment of the use level of direct mail in the V4 countries

Popis výsledku v původním jazyce

The aim of the article is to assess the possibilities of future developments of Direct Marketing in the Visegrad group. Particular attention is paid to the fact that even when tere is a single political grouping of states, which reported mutual psychological closeness, there are differences between them, to be taking into account. Significant difference are primarily identified in consumer attitudes and preferences, their purchase decisions as well as acceptance of the various tools of commuinication mix. Direct marketing is form of marketing communication aimed on exact selection of target group and its effective addressing. Contrary to the Mass Marketing, each customer is addressed indvidually. where databases of potential or regular customers are used. One form of Direct Marketing is so-called Direct Mail. It is the oldest and most advanced tool of Direct Marketing. Also called mailing, it is the most important tool of Direct Marketing. The country with the hightest amount of delive

Název v anglickém jazyce

Assesment of the use level of direct mail in the V4 countries

Popis výsledku anglicky

The aim of the article is to assess the possibilities of future developments of Direct Marketing in the Visegrad group. Particular attention is paid to the fact that even when tere is a single political grouping of states, which reported mutual psychological closeness, there are differences between them, to be taking into account. Significant difference are primarily identified in consumer attitudes and preferences, their purchase decisions as well as acceptance of the various tools of commuinication mix. Direct marketing is form of marketing communication aimed on exact selection of target group and its effective addressing. Contrary to the Mass Marketing, each customer is addressed indvidually. where databases of potential or regular customers are used. One form of Direct Marketing is so-called Direct Mail. It is the oldest and most advanced tool of Direct Marketing. Also called mailing, it is the most important tool of Direct Marketing. The country with the hightest amount of delive

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis agriculturae et silviculturae Mendelianae Brunensis : Acta of Mendel University of agriculture and forestry Brno = Acta Mendelovy zemědělské a lesnické univerzity v Brně

ISSN

1211-8516

e-ISSN

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Svazek periodika

57

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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