The loyalty on the market of agricultural machines

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F11%3A00166094" target="_blank" >RIV/62156489:43110/11:00166094 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

The loyalty on the market of agricultural machines

Popis výsledku v původním jazyce

The article is dealing with the market of agricultural machinery with the focus on the loyalty of agricultural subjects. In this market the brand is very important factor that can influence fundamentally the purchaser during buying a machine. Totally there are three types, the subjects that are totally not influenced by the brand mark, the subjects taking in their consideration the brand mark but just as one factor and the rest that is loyalty and buys just one brand. The main objective of this paper isto analyze the customers in this market and their loyalty to each brand. To reach the main goal there were analyzed data of agricultural subject's facilities, perception of brand marks and their relation. Analyzed data were used from own primary marketing research. The other part of this paper was focused on the satisfaction of respondents with each brand that they own. To analyzed the own data there were used statistics methods for marketing research as Chi-square test, Pearson product

Název v anglickém jazyce

The loyalty on the market of agricultural machines

Popis výsledku anglicky

The article is dealing with the market of agricultural machinery with the focus on the loyalty of agricultural subjects. In this market the brand is very important factor that can influence fundamentally the purchaser during buying a machine. Totally there are three types, the subjects that are totally not influenced by the brand mark, the subjects taking in their consideration the brand mark but just as one factor and the rest that is loyalty and buys just one brand. The main objective of this paper isto analyze the customers in this market and their loyalty to each brand. To reach the main goal there were analyzed data of agricultural subject's facilities, perception of brand marks and their relation. Analyzed data were used from own primary marketing research. The other part of this paper was focused on the satisfaction of respondents with each brand that they own. To analyzed the own data there were used statistics methods for marketing research as Chi-square test, Pearson product

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

LIX

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

4

Strana od-do

275-278

Kód UT WoS článku

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EID výsledku v databázi Scopus

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