IQM of a tourism destination as a tool of competitiveness

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F11%3A43908938" target="_blank" >RIV/62156489:43110/11:43908938 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.11118/actaun201159020407" target="_blank" >http://dx.doi.org/10.11118/actaun201159020407</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201159020407" target="_blank" >10.11118/actaun201159020407</a>

Jazyk výsledku

angličtina

Název v původním jazyce

IQM of a tourism destination as a tool of competitiveness

Popis výsledku v původním jazyce

As the example above shows, the tourists' satisfaction level from staying at destination depends not only on their experience on specific tourist services, but also or more intangible factors, for example hospitality, safety and security, and cleanliness. The success of a destination is therefore a function of many independent components. It underscores the need for an integrated approach to managing the quality of tourist destination. The objective of the article is to specify the preconditions of a destination for implementing Integrated quality management (IMQ) and to demonstrate the possibilities for using the methodological approaches of the Qualitest tool in the tourist destination of Znojemsko and Podyjí. The obtained results show problematic utilization of Qualitest in full extent and the necessity to modify it for its use in the conditions of the Czech Republic destinations.

Název v anglickém jazyce

IQM of a tourism destination as a tool of competitiveness

Popis výsledku anglicky

As the example above shows, the tourists' satisfaction level from staying at destination depends not only on their experience on specific tourist services, but also or more intangible factors, for example hospitality, safety and security, and cleanliness. The success of a destination is therefore a function of many independent components. It underscores the need for an integrated approach to managing the quality of tourist destination. The objective of the article is to specify the preconditions of a destination for implementing Integrated quality management (IMQ) and to demonstrate the possibilities for using the methodological approaches of the Qualitest tool in the tourist destination of Znojemsko and Podyjí. The obtained results show problematic utilization of Qualitest in full extent and the necessity to modify it for its use in the conditions of the Czech Republic destinations.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

—

Svazek periodika

59

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

407-412

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-79953158396