Preferences of Consumers when Shopping for Regional Products
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A43908756" target="_blank" >RIV/62156489:43110/12:43908756 - isvavai.cz</a>
Výsledek na webu
<a href="http://www.esaf.llu.lv/getfile.php?id=405" target="_blank" >http://www.esaf.llu.lv/getfile.php?id=405</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Preferences of Consumers when Shopping for Regional Products
Popis výsledku v původním jazyce
This paper presents partial results of research on consumer preferences when shopping for food. It is focused on the area of regional products and consumer preferences in relation to the country origin of food products. The results are based on questionnaire survey that was conducted within the period from October 2010 to January 2011 on a sample of 3767 respondents from the Czech Republic, via both online questionnaires and its printed version. The questionnaire system ReLa, developed by the Departmentof Marketing and Trade at the Faculty of Business and Economics, Mendel University in Brno, was used for the data collection. Data were processed with statistical software STATISTICA (Ver. 9). Preferences for food of Czech origin were analysed in relation to identification criteria. The research results show that the origin of food plays an important role in consumer purchase decision-making. Results of analysis of contingency proved no association between the variables - levels of pref
Název v anglickém jazyce
Preferences of Consumers when Shopping for Regional Products
Popis výsledku anglicky
This paper presents partial results of research on consumer preferences when shopping for food. It is focused on the area of regional products and consumer preferences in relation to the country origin of food products. The results are based on questionnaire survey that was conducted within the period from October 2010 to January 2011 on a sample of 3767 respondents from the Czech Republic, via both online questionnaires and its printed version. The questionnaire system ReLa, developed by the Departmentof Marketing and Trade at the Faculty of Business and Economics, Mendel University in Brno, was used for the data collection. Data were processed with statistical software STATISTICA (Ver. 9). Preferences for food of Czech origin were analysed in relation to identification criteria. The research results show that the origin of food plays an important role in consumer purchase decision-making. Results of analysis of contingency proved no association between the variables - levels of pref
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
GA - Zemědělská ekonomie
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2012
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Economic Science for Rural Development: Proceeding of the International Scientific Conference
ISBN
978-9934-8304-1-9
ISSN
1691-3078
e-ISSN
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Počet stran výsledku
5
Strana od-do
56-60
Název nakladatele
Latvian University of Agriculture
Místo vydání
Jelgava
Místo konání akce
Jelgava
Datum konání akce
26. 4. 2012
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
000325771300008