The impact of factors influencing destination quality on overall customer satisfaction

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F13%3A00205757" target="_blank" >RIV/62156489:43110/13:00205757 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.11118/actaun201361072917" target="_blank" >http://dx.doi.org/10.11118/actaun201361072917</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201361072917" target="_blank" >10.11118/actaun201361072917</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The impact of factors influencing destination quality on overall customer satisfaction

Popis výsledku v původním jazyce

The paper deals with problems concerning tourist destination quality and the impact of individual factors on the overall satisfaction of a customer -- a visitor to a destination. The methodology is based on the evaluation of individual factors that wereidentified on the basis of previously conducted researches and that consider all attributes of a destination which visitors are able to evaluate on the basis of their experience and consequent satisfaction. The used data were obtained by a questionnairesurveys, the evaluation is qualitative, and the ten-degree Likert scale is used. The practical part of the paper will focus on creating a multidimensional regression model for overall customer satisfaction for evaluating individual quality factors. The objective of the paper is to identify factors that influence overall customer satisfaction the most; this will be done on the basis of the statistical importance of individual regression parameters. The analysis will be conducted for the d

Název v anglickém jazyce

The impact of factors influencing destination quality on overall customer satisfaction

Popis výsledku anglicky

The paper deals with problems concerning tourist destination quality and the impact of individual factors on the overall satisfaction of a customer -- a visitor to a destination. The methodology is based on the evaluation of individual factors that wereidentified on the basis of previously conducted researches and that consider all attributes of a destination which visitors are able to evaluate on the basis of their experience and consequent satisfaction. The used data were obtained by a questionnairesurveys, the evaluation is qualitative, and the ten-degree Likert scale is used. The practical part of the paper will focus on creating a multidimensional regression model for overall customer satisfaction for evaluating individual quality factors. The objective of the paper is to identify factors that influence overall customer satisfaction the most; this will be done on the basis of the statistical importance of individual regression parameters. The analysis will be conducted for the d

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

61

Číslo periodika v rámci svazku

7

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

2917-2922

Kód UT WoS článku

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EID výsledku v databázi Scopus

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