CSR as a core business: case study of PPH spol. s r.o. company in Moravian region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43906382" target="_blank" >RIV/62156489:43110/15:43906382 - isvavai.cz</a>

Výsledek na webu

<a href="http://dokbat.utb.cz/2015/wp-content/uploads/2015/04/DOKBAT-2015-Conference-Proceedings.pdf" target="_blank" >http://dokbat.utb.cz/2015/wp-content/uploads/2015/04/DOKBAT-2015-Conference-Proceedings.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CSR as a core business: case study of PPH spol. s r.o. company in Moravian region

Popis výsledku v původním jazyce

The aim of this article is the creation of a new corporate social responsibility strategy for the company PPH spol. s r.o.. The goal of the CSR campaign is to offer values, principles and ideals that are important for the current employees of the companyin order to create a stable CSR environment within the company, attract more new employees by offering more than just a salary and creating an identity of a socially responsible company. Interviews will done and questionnaires distributed in order to find out the key values and the discovered values will be further used to create a CSR campaign. Because the company offers a chance of employment to disabled people too, it creates a great basis for the new strategy. Since the core idea of business of thecompany will be connected with their CSR activities, it creates the best possible way of incorporating CSR into the core business of the company.

Název v anglickém jazyce

CSR as a core business: case study of PPH spol. s r.o. company in Moravian region

Popis výsledku anglicky

The aim of this article is the creation of a new corporate social responsibility strategy for the company PPH spol. s r.o.. The goal of the CSR campaign is to offer values, principles and ideals that are important for the current employees of the companyin order to create a stable CSR environment within the company, attract more new employees by offering more than just a salary and creating an identity of a socially responsible company. Interviews will done and questionnaires distributed in order to find out the key values and the discovered values will be further used to create a CSR campaign. Because the company offers a chance of employment to disabled people too, it creates a great basis for the new strategy. Since the core idea of business of thecompany will be connected with their CSR activities, it creates the best possible way of incorporating CSR into the core business of the company.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DOKBAT 2015 - 11th Annual International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-475-0

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

112-119

Název nakladatele

Univerzita Tomáše Bati ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

23. 4. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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