Importance-Performance Analysis in the Context of Quality Management of Tourist Information Centres

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43907714" target="_blank" >RIV/62156489:43110/15:43907714 - isvavai.cz</a>

Výsledek na webu

<a href="https://ece.pefka.mendelu.cz/sites/default/files/imce/ece_2015_final.pdf" target="_blank" >https://ece.pefka.mendelu.cz/sites/default/files/imce/ece_2015_final.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Importance-Performance Analysis in the Context of Quality Management of Tourist Information Centres

Popis výsledku v původním jazyce

The paper presents the applicability of the IPA method (Importance-Performance Analysis) in the process of managing/supervising the service quality of tourist information centres (TIC). TIC are important components of destination promotion and their qualitative level can have a significant impact on prolonging the time of a visitor's stay and the level of expenses in a destination. The bi-dimensional model of IPA is used for measuring the importance and the output of individual variables that have an influence on service evaluation. This analysis helps identify the prior or less important service attributes and also determine the critical areas that require more attention. The paper demonstrates the practical application of IPA for TIC in the Czech Republic. The input data were gained by means of field research that used a quantitative questionnaire survey. Graphically processed results show rather a positive situation when the most of important quality factors are found in the quadran

Název v anglickém jazyce

Importance-Performance Analysis in the Context of Quality Management of Tourist Information Centres

Popis výsledku anglicky

The paper presents the applicability of the IPA method (Importance-Performance Analysis) in the process of managing/supervising the service quality of tourist information centres (TIC). TIC are important components of destination promotion and their qualitative level can have a significant impact on prolonging the time of a visitor's stay and the level of expenses in a destination. The bi-dimensional model of IPA is used for measuring the importance and the output of individual variables that have an influence on service evaluation. This analysis helps identify the prior or less important service attributes and also determine the critical areas that require more attention. The paper demonstrates the practical application of IPA for TIC in the Czech Republic. The input data were gained by means of field research that used a quantitative questionnaire survey. Graphically processed results show rather a positive situation when the most of important quality factors are found in the quadran

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GA15-21179S" target="_blank" >GA15-21179S: Hodnocení kvality destinace cestovního ruchu</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Enterprise and Competitive Environment: Conference Proceedings

ISBN

978-80-7509-342-4

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

766-775

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

5. 3. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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