Quality of a Rural Destination: Visitor and Resident Approach

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F21%3A43920148" target="_blank" >RIV/62156489:43110/21:43920148 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.26493/2335-4194.14.87-99" target="_blank" >https://doi.org/10.26493/2335-4194.14.87-99</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.26493/2335-4194.14.87-99" target="_blank" >10.26493/2335-4194.14.87-99</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Quality of a Rural Destination: Visitor and Resident Approach

Popis výsledku v původním jazyce

Destination quality is a complex set of many factors. Methods of evaluating these factors are subject to continuous research. An evaluation of the visitors&apos; and locals&apos; satisfaction and using the results to manage the quality and sustainable development of the destination is a possible approach. This article applies importance-performance methodology to analyse a rural region in the Czech Republic. Using ipa analysis, the factors that most affect the satisfaction of visitors and residents are identified. The differences in the perceptions of visitors and residents are statistically significant, e.g., visitors consider the factors &apos;overcrowding&apos; and &apos;friendly acceptance by locals&apos; to be more important. At the same time, both groups have some awareness of the importance of sustainable tourism and the quality of services. The results indicate that in the region there are areas of improvement and performance, furthermore, they point out opportunities for the improvements mentioned. Moreover, the main difference between the performance (meaning the perceived level of quality of the service provided in the destination) and the importance of research factors has been determined. Based on the results, recommendations for destination management are formulated.

Název v anglickém jazyce

Quality of a Rural Destination: Visitor and Resident Approach

Popis výsledku anglicky

Destination quality is a complex set of many factors. Methods of evaluating these factors are subject to continuous research. An evaluation of the visitors&apos; and locals&apos; satisfaction and using the results to manage the quality and sustainable development of the destination is a possible approach. This article applies importance-performance methodology to analyse a rural region in the Czech Republic. Using ipa analysis, the factors that most affect the satisfaction of visitors and residents are identified. The differences in the perceptions of visitors and residents are statistically significant, e.g., visitors consider the factors &apos;overcrowding&apos; and &apos;friendly acceptance by locals&apos; to be more important. At the same time, both groups have some awareness of the importance of sustainable tourism and the quality of services. The results indicate that in the region there are areas of improvement and performance, furthermore, they point out opportunities for the improvements mentioned. Moreover, the main difference between the performance (meaning the perceived level of quality of the service provided in the destination) and the importance of research factors has been determined. Based on the results, recommendations for destination management are formulated.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Academica Turistica

ISSN

1855-3303

e-ISSN

—

Svazek periodika

14

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SI - Slovinská republika

Počet stran výsledku

13

Strana od-do

87-99

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85114005682