Perception of Packaging of Organic Food by Czech Consumers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43909045" target="_blank" >RIV/62156489:43110/15:43909045 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Perception of Packaging of Organic Food by Czech Consumers

Popis výsledku v původním jazyce

The paper provides findings about perception of packaging of organic foods by young Czech consumers. Attention was focused on the perception of selected logos of organic foods (Czech, European, German and American logo). Primary data were collected via focus groups (n = 24) and by a questionnaire. Two questionnaire surveys were conducted in 2012 (n2012 = 400) and 2013 (n2013 = 366). The research showed that consumers of organic foods appreciate the greatest ease of packaging - simplicity in used materials. When identifying customers' attitudes to the individual logos, the Czech logo identifying organic foods was perceived negatively. Based on these results, recommendations for farmers and producers of organic foods were suggested.

Název v anglickém jazyce

Perception of Packaging of Organic Food by Czech Consumers

Popis výsledku anglicky

The paper provides findings about perception of packaging of organic foods by young Czech consumers. Attention was focused on the perception of selected logos of organic foods (Czech, European, German and American logo). Primary data were collected via focus groups (n = 24) and by a questionnaire. Two questionnaire surveys were conducted in 2012 (n2012 = 400) and 2013 (n2013 = 366). The research showed that consumers of organic foods appreciate the greatest ease of packaging - simplicity in used materials. When identifying customers' attitudes to the individual logos, the Czech logo identifying organic foods was perceived negatively. Based on these results, recommendations for farmers and producers of organic foods were suggested.

Druh

O - Ostatní výsledky

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů