Factors of Quality in Wine Tourism

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F16%3A43910084" target="_blank" >RIV/62156489:43110/16:43910084 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Factors of Quality in Wine Tourism

Popis výsledku v původním jazyce

This paper is dedicated to the field of wine tourism; more specifically it examines factors of service quality provided within wine tourism. The level of services is a critical moment and challenge for this dynamically growing industry in the Czech Republic. The importance of wine industry for agriculture is furthermore seen in its ability to be the source of development because of it affects positively other related industries (business opportunities, regional development, new jobs, etc.) The paper provides a description of common attitudes towards quality in rural tourism in general with pointing out the limitations of each mentioned approach. Further on the paper summarizes partial outcomes of quality factors research among providers of wine tourism in the South Moravia Region situated in the Czech Republic. As the most limiting factors of quality from the supply side were identified experience, quality of wine and relationship to the service provider and successive Kruskal-Wallis test proved existing dependence of the size of the winery and perception of some limiting factors.

Název v anglickém jazyce

Factors of Quality in Wine Tourism

Popis výsledku anglicky

This paper is dedicated to the field of wine tourism; more specifically it examines factors of service quality provided within wine tourism. The level of services is a critical moment and challenge for this dynamically growing industry in the Czech Republic. The importance of wine industry for agriculture is furthermore seen in its ability to be the source of development because of it affects positively other related industries (business opportunities, regional development, new jobs, etc.) The paper provides a description of common attitudes towards quality in rural tourism in general with pointing out the limitations of each mentioned approach. Further on the paper summarizes partial outcomes of quality factors research among providers of wine tourism in the South Moravia Region situated in the Czech Republic. As the most limiting factors of quality from the supply side were identified experience, quality of wine and relationship to the service provider and successive Kruskal-Wallis test proved existing dependence of the size of the winery and perception of some limiting factors.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Conference on Management: Trends of Management in the Contemporary Society: Conference Proceedings

ISBN

978-80-7509-451-3

ISSN

—

e-ISSN

—

Počet stran výsledku

5

Strana od-do

247-251

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

9. 6. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000400581300053