An overview of research on marketing ethics education

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F16%3A43911126" target="_blank" >RIV/62156489:43110/16:43911126 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.22598/mt/2016.28.2.131" target="_blank" >http://dx.doi.org/10.22598/mt/2016.28.2.131</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.22598/mt/2016.28.2.131" target="_blank" >10.22598/mt/2016.28.2.131</a>

Jazyk výsledku

angličtina

Název v původním jazyce

An overview of research on marketing ethics education

Popis výsledku v původním jazyce

Purpose - Last two decades have seen a marked increase in the interest given to the fi eld of business ethics, particularly, marketin g ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach - Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar) by means of the Centre for scientifi c-Technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications - Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic fi eld, but also in practice. Academic and scientifi c sources in the area of marketing ethics education are an excellent &quot;instruction&quot;. Limitations - The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fi elds of interest should be addressed, for example mana gement or practices in commerce, etc. Originality - The aim of the article is to map current trends in research in the fi eld of marketing ethics education, as presented in scientific journals.

Název v anglickém jazyce

An overview of research on marketing ethics education

Popis výsledku anglicky

Purpose - Last two decades have seen a marked increase in the interest given to the fi eld of business ethics, particularly, marketin g ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach - Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar) by means of the Centre for scientifi c-Technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications - Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic fi eld, but also in practice. Academic and scientifi c sources in the area of marketing ethics education are an excellent &quot;instruction&quot;. Limitations - The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fi elds of interest should be addressed, for example mana gement or practices in commerce, etc. Originality - The aim of the article is to map current trends in research in the fi eld of marketing ethics education, as presented in scientific journals.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Tržište (Market)

ISSN

0353-4790

e-ISSN

—

Svazek periodika

28

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

HR - Chorvatská republika

Počet stran výsledku

12

Strana od-do

131-142

Kód UT WoS článku

000407941700002

EID výsledku v databázi Scopus

2-s2.0-85017144267